Check out #IkeaTimeTravel

August 21st, 2014

Have you seen the fascinating, and downright hilarious new ad campaign from Swedish furniture giants IKEA? If you haven’t, you are in for a treat. IKEA have decided to focus on bathrooms and bedrooms, the rooms where we start and end our days, as the centre-point to their latest film campaign. But they have also enlisted the help of famed hypnotist, Justin Tranz, and some very susceptible members of the general public, to produce a campaign that is honestly like no other I have ever seen.

Johan Wickmark,catalogue manager at IKEA tells us a little more about the concept of the campaign, he explains “At IKEA, we believe that life happens everyday. That it’s on those seemingly ordinary days the magic happens, when life takes shape and changes, and it’s for those moments we create our products and solutions”. IKEA have latched onto the concept that so many of the special and important things in life happen in the everyday surroundings of the home and claim that ‘when life goes through changes, so does our home.’ They also believe that if our home is how we want it to be, this can affect the quality of our life for the better. It’s all interesting stuff, and is reflected to hilarious effect by Adam and Sofi, the couple who are hypnotised into believing their local branch of IKEA is actually there home, albeit sometime in the future, and that a number of actors are future members of their family.

My personal fave bit of the Adam and Sofi experience.

My personal fave bit of the Adam and Sofi experience.

I personally love this campaign, which I think is both innovative, and sweet and very funny. You can tweet your thoughts on the campaign using the hashtag #IKEAtimetravel.

 

 

A trip to Cadbury World

August 20th, 2014

Cadbury World is undoubtedly one of the Midlands biggest tourist attractions, and one which each year seems to go from strength to strength. Truly an attraction that has something to interest all ages, this season there has been the added interest of the Cadbury World 4d chocolate adventure which was launched in June, as well as the welcome visit of  Zippy and George from Rainbow. Last Sunday, my family went along to enjoy a chocolate filled day at Cadbury World, and, as I sit here enjoying a Dairy Milk, I thought I would share our thoughts with you.

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Entry to Cadbury world is by time slot tickets, this means that queues are kept to a minimum, which is great if, like me, you have a child with zero patience. Booking ahead is essential, Sunday was completely sold out – there were no tickets available on the day, so I would definitely book in advance to avoid disappointment. At the entrance you are given two chocolate bars for each ticket, and then the journey through Cadbury World starts, with a brief history of cocoa beans and the journey they took from the New World to Europe. This is interesting from an adults viewpoint, but Joe did race through it. For older children this can be more interactive due to the scratchcard quiz which they can complete as they move around the displays.

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Next we traveled from the London of White’s, where people once gathered to drink chocolate and discuss politics,  to Birmingham of the 19th Century, and more specifically, Bull Street, the home of the first Cadbury chocolate shop. This is a waiting area for the ‘movie section’ of the tour, and is great for a quick photo opportunity. You then move into different rooms to view the history films. The films themselves are interesting with the first containing a hologram of George Cadbury introducing his  story. This then leads to a second film, the story of how chocolate is created. Joe loved this one as it had elements of 4d in it – the chairs shake as we are shown how the beans are sorted, the room gets hot, and then cold to show the chocolate making processes.

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From this point on, the tour around the actual factory and attractions is independent. You are given the opportunity to view some of the factory machinery (no photographs in this part), to taste little pots of gorgeous liquid chocolate and to find out about moulding, decoration and packaging. The areas were rather busy, but more bars of chocolate are given out on route, and you can take photographs as Freddo Frog, which is never something to be passed up! I loved the new chocolate making zone, where I added marshmallows and jelly babies to my warm chocolate. (Absolutely yum in case you are wondering…)

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Chocolate Demonstration.

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Aren’t these fabulous!

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#FreddoFrog

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Interactive activities are all around Cadbury World.

One of the main attractions for children at Cadbury World is the Cadabra. This is a lovely, gentle ride through a chocolate village inhabited by beans. Joe loved this, there was so much to see and he was a huge fan of the bean mobile! There are queues for this, but they are fast-moving, so if you have small children, I would definitely say join the queue.

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Loved the Cadabra Attraction.

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Your ticket to Cadbury World allows you to take in one of the very special shows. This Summer, Rainbow legends Zippy and George were starring in a very special holiday show. I have to say that this was very entertaining, once I got used to a presenter that wasn’t Geoffrey. Joe adored it, he got so excited in fact, he stormed the stage, The show lasts about 25 minutes and the room was full. Everyone seemed to have enjoyed it.

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I loved these when I was young!

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Joe storms the stage…

The final activity we took part in was the newly launched 4d cinema attraction the ‘Chocolate Adventure’. The first thing I have to say is be warned – on a day when the attraction is sold out, the queues are horrendous, with a waiting time well over 40 minutes. That said, the chocolate experience is fab. Forget 3d, this is the experience that dips you into a vat of chocolate and gives you the feeling of riding on a rollercoaster, without ever leaving your seat.  There are also interactive games where you can create your very own virtual bar of 3d chocolate. It is a brilliant addition to the whole experience, but boy those queues are long.

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With that, there was just time for a play on the African Adventure play area, and a photo opportunity with the Caramel Bunny and Freddo. We had all thoroughly enjoyed our day and would definitely recommend Cadbury World as a great, all-weather attraction.

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If you would like to visit Cadbury World this Summer, online booking is the best way to ensure the best priced tickets. Click here to visit the website.

*I received a complimentary family pass in return for an honest review, all views and opinions are my own. There is no truth in the rumour I was bribed with chocolate…

Super Busy Mum

Miami Vice style in a Pink Crepe Blazer from New Look

August 19th, 2014

The hunt for a perfect pink jacket has been continuing at pace. I totally loved the F&F 60s style, which just looked so pretty over a dress (you can revisit that one here), but I was longing to find something that could be less formal, more at home with jeans, especially now we seem to be firmly entrenched in jacket weather. This gorgeous little number I was sent by New Look Inspire seems to fit the bill.

Inspire Dark Pink Crepe Blazer £27.99 click to visit New Look

Inspire Dark Pink Crepe Blazer
£27.99 click to visit New Look

The Inspire Dark Pink Crepe Blazer from New Look takes its style cues from the 1980s, in particular it reminded me of the super cool style of Crockett and Tubbs from Miami Vice. Buttonless, with an elongated collar that gave a nod to tuxedo style jackets, this jacket feels soft, with a lovely lining that gives it a touch of luxury.

The jacket is generous in its sizing, it has a slightly oversized, slouchy quality which I love – this isn’t the jacket for you if you want something fitted. It will be great with jeans and tapered trousers, and could be worn over a dress if you want that effortlessly cool effect of wearing a tux over an evening dress. The jacket also has pockets – always worth another 10 points in my scoring system!

DSCN8831[1]I wore this jacket styled smart casually (I hate that phrase, but it does seem to fit wearing your best jeans, snazzy flats and a silky top). The top (from F&F) was in a charcoal grey shade that contrasted nicely against the vibrant pink of the jacket, whilst I do think indigo denim is the best shade to wear with hot pink. The silver shoes are my current faves, I love shoes with pointed toes at the minute, and I do think a flat shoe is perfect when the weather is a bit unfathomable. These flats were from F&F, but I have my eye on a lust have purchase pair from Marc by Marc Jacobs at the moment.

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I totally love this jacket. There isn’t a single thing that I could pick out as not liking about it, the style, cut, and, of course, the colour are all perfect for me, and I know I will wear this again and again.

Wearing the jacket on a trip to Cadbury World.

Wearing the jacket on a trip to Cadbury World.

If pink isn’t your colour, New Look inspire has a whole range of lovely jackets, as does the main New Look collection. Here are a few more choice picks.

Inspire Orange Floral Print Drop Pocket Blazer £24.99 click to visit New Look

Inspire Orange Floral Print Drop Pocket Blazer
£24.99
click to visit New Look

Inspire Black Check Blazer Jacket £22.99 click to visit New Look

Inspire Black Check Blazer Jacket
£22.99 click to visit New Look

Inspire Black Crepe Zip Pocket Waterfall Blazer £29.99 click to visit New Look

Inspire Black Crepe Zip Pocket Waterfall Blazer
£29.99
click to visit New Look

Inspire Coral 3/4 Sleeve Drape Blazer £22.99 click to visit New Look

Inspire Coral 3/4 Sleeve Drape Blazer
£22.99
click to visit New Look

Blue Floral Abstract Print Longline Waterfall Blazer £29.99 click to visit New Look

Blue Floral Abstract Print Longline Waterfall Blazer
£29.99
click to visit New Look

Grey Double Pocket Twill Drape Blazer £22.99 Click to visit New Look

Grey Double Pocket Twill Drape Blazer
£22.99
Click to visit New Look

Burgundy Oriental Floral Print Drop Pocket Kimono £22.99 click to visit New Look

Burgundy Oriental Floral Print Drop Pocket Kimono
£22.99
click to visit New Look

To view all New Look jackets and coats, click here.

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