White Stuff hits Birmingham

October 21st, 2010


Cannon Street, Birmingham. City centre street ...

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Circle the date Friday 29th October on your fashion calendar, for this is the day that the ‘White Stuff’ hits Birmingham. Now, before you start to think about putting salt on your paths, or get ideas I’m thinking about some dodgy drink  milk campaign from the 1970’s, let me make things a little bit clearer. I am talking of course about ‘White Stuff’ the ultra cool and stylish fashion and lifestyle store that is set to open on Cannon Street next friday. Cannon Street, already a chic style mecca and currently home to Hobbs, Jigsaw and MAC will now have a new ‘must visit’ store, and Fashion Mommy is getting very excited about this.

White Stuff has a fabulous clothing range for men and women, and is known for style and quality. It has a fabulous range of accessories, with some of the most amazing scarves that you can buy on the High Street. I am currently totally coveting the ‘Toasty’ scarf and the gorgeous ‘Diane’ gloves that would both look amazing with my winter jacket.

Diane Gloves from White Stuff

The Amazing Toasty scarf from White Stuff

The opening day, Friday 29th October, promises to be a day of fun and fashion. There will be party bags full of goodies, special offers and even a baking competition where the lucky winner could receive a £100 White Stuff wardrobe. If you are in Victoria Square, look out for the Special White Stuff routemaster bus, as the staff onboard will be handing out special offers.

The White Stuff will be a great addition to the thriving fashion city of Birmingham. The quirky, award-winning window displays will be fun to watch out for, and their will be events and special offers going on throughout the year. In addition, White Stuff will be supporting Birmingham PHAB camps which support the integration of Physically handicapped and able-bodied youngsters.

So, put the date in your diary, Friday 29th October, and Fashion-Mommy will see you there.



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