British fashion is an exciting place to be in at the present time, the buzz that surrounded London Fashion Week this year, with its amazing collections and starry front rows, showed that London is once again the capital of the fashion world. And Nicole Murray is primed to become one of its brightest stars. At just 24, she has already seen her first collection sold exclusively through Harrods as part of the ‘Harrods launches’ platform, has received plaudits and acclaim from both the notoriously picky fashion press and celebrities, and is set to be one of the standout collections of the soon-to-be launched website watch-that-label.com.
The Nicole Murray line was first launched in January 2010 and specialises in beautifully constructed, luxurious women’s ready-to-wear. A graduate of the London College of Fashion (previous alumni include Jacques Azagury, Patrick Cox, Ashley Isham and Jimmy Choo), Nicole was awarded the Harold Tillman Scholarship for Young Designers, the English Eccentrics Bursary and graduated with a distinction. Then followed that amazing first collection for Harrods. Grazia was amongst those who showered the praise, saying “block colour ensembles and 40’s glamour was perfectly executed by Nicole Murray”.
A second collection, for Spring/Summer 2011 was also warmly received and led to Nicole signing an exclusive deal with eagerly anticipated online fashion retail site watch-that-label.com. This site will see Nicole’s collection sitting alongside such luminaries as Emilio De La Morena, Josh Goot and Louise Goldin, with a concentration on the best and brightest of new labels and fashion designers from around the world.
Nicole showed her A/W 2011 collection as part of the Vauxhall Fashion Scout during London and Paris Fashion Weeks. Her new collection shows her commitment to producing clothes of timeless elegance with a contemporary twist. Using a pallete containing purple shades of heather, amethyst and rosewood as a basis, but with deeper tones of bronze and chestnut browns to add a touch of the dramatic, Nicole has produced a collection that has simple,minimalistic lines, but with fluid sophistication.
Silk and wool are teamed with leather detailing such as belts, collars and straps to create garments that retain femininity without being too girlish. This is glamorous dressing, without ruffles and frills, but with a grown up sophistication that is sure to find favour next season. The fabrics used have the added attraction of being made in England.
Nicole’s collection will soon be available at www.watch-that-label.com. For more information,visit the Nicole Murray website www.nicolemurray.co.uk