Pavillions has always been one of my favourite places in Birmingham. Less chaotic than The Bullring, Pavillions is home to some of the most prestigious brands in fashion and beauty. LK Bennett, Laura Ashley, Monsoon, La Senza, Evans, L’Occitaine, Hobbs and M&S alhave stores in the centre,whilst new stores Wisteria Lane and Pure Halal Beauty are flying the flags for stylish independents, making Pavillions a must-visit shopping destination.
Stylish is certainly a word that could be applied to Ruth Crilly. The Birmingham born, international model has worked for the best photographers and designers, including David LaChapelle, Rankin and Vivienne Westwood. She was recently announced as the face of Pavillions, and after s successful A/W photo campaign, I have now got my hands on the photographs from the S/S shoot shot by Paul Ward. And, I must say, they are beautiful.
Using the city of Birmingham as a backdrop, including the glorious Victorian buildings and fountains of Victoria Square, Ruth is shown modelling a fab range of outfits from the likes of Hobbs, Monsoon, M&S and H&M. accessories from Azendi and Evans are used to enhance the outfits.
I think this is a fabulous shoot, with a feel of those iconic final Sex in the City episodes, with Ruth as an updated Carrie Bradshaw and a rather beautiful Birmingham standing in for Paris. My favourite shot is the one featuring the red telephone boxes where Ruth carries that stunning M&S red bag.
For more information about Pavillions, visit the website www.pavilionsshopping.com