New Look’s Fab A/W collections unveiled at Press Day

May 20th, 2011


Last week ,in the magnificent setting of Number 1 Marylebone,  New Look unveiled its Autumn/Winter collections for 2011-12. Organised into looks with such titles as ‘The Good Life’ and ‘Age of Nostalgia’, this was New Look’s take on glamorous vintage styling. Filled with amazing look after amazing look, it left the fashionista’s positively counting down the days until these looks will be available in store.

Here is a quick overview of each look.

MODERNIST

Full of minimal, clean lines that owe a lot to the paintings of Mondrian and the designs of Yves St Laurent, this is a modern collection full of primary brights teamed with the always classic black. Think elegant daywear.

TOM BOY.

This collection is full of glamorous androgyny. Boy clothes with a feminine twist. There are satchels and loafers teamed with mannish cut trousers and shirts. But the shirts are made of the sheerest of fabrics ensuring this look can be very sexy in a Marlene Dietrich kind of way.

AGE OF NOSTALGIA

The 1940s influence runs right through this beautiful collection. There are faux fur collars on fur coats and jackets that could’ve been worn by Joan Crawford as Mildred Pierce. There are teadresses decorated with bird prints, with a shock of unexpected open back on display.

GOOD LIFE

I think this collection could equally be called English Heritage, it evokes Debo, the Duchess of Devonshire and her granddaughter Stella Tennant, as well as Luella Bartley and The Land Girls. Chintzy floral frocks worn with thick chunky knits create a dynamic mixture of fabrics and textures. Wide leg denims look great with chiffon style blouses to create a folky, utterly English look.

COCKTAIL BIRD

This is a glittery mixture of swinging London dollybird and sophisticated cocktail hour dresses. This is full of pretty colours, soft pinks/peaches and nude shades that perfectly compliment the use of sequins, beads, feathers and furs. This is not just about 1960s styling however, some of the dresses have an art deco 1920s style feel to them. This is a perfect party collection.

ELECTRIC LADY AND ELECTRIC LADY EVENING

Two 1970s inspired collections filled with deep, vibrant shades like teal and magenta, and fun prints of celestial stars and slinky snakes, combined with ladylike styling to create a really stylish collection. The dresses in the collections really stand out – love the pussycat tie necklines on the chiffon style dresses, whilst deep purple coloured fur jackets make a cool evening cover up. The evening collection has a lot of black and white, whilst a revealing maxi-dress could be inspired by Rihanna.

LIMITED EDITION

New Look’s boutique collection features heavily embellished flapper dresses in teal and mustard that will be your hero piece for the party season. The amazing dresses come in different lengths – a great move on New Look’s part, and are beautifully ornate. There are also beaded dresses,  tops and bolero jackets. But it is not just about evening wear, there are teadresses, amazingly snuggly winter capes and vintage inspired animal print coats in this truly eclectic range.



One Response to “New Look’s Fab A/W collections unveiled at Press Day”

  1. Piggle says:

    OMG there are sooo many wonderful items in this collection, I don’t know where to start. When will this collection be available in store to buy and will it be nation wide or mainly just London!

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