It is safe to say that Gucci has provided the style of the summer so far. The colour clashing/colour blocking styles designed by Gucci’s creative director and all-round fashion genius Frida Giannini, have been seen on red carpets everywhere, worn by such fashion luminaries as Jennifer Lopez, Olivia Wilde and Camilla Belle. And with this year seeing the iconic brand celebrating its 90th birthday firmly at the forefront of fashion once again, the time is perfect for a collaboration between Italy’s chief fashion house and its most iconic motoring brand, Fiat.
To celebrate the 150th anniversary of a unified Italy, and Gucci’s 90th birthday, Fiat and Gucci have collaborated on an image change for the legendary Fiat 500. Now known as the 5oo by Gucci, this is a special edition which has been customised in inimitable Gucci style by Frida Giannini, in partnership with Fiat;s Centro Stile. The result could be the most stylish car of all time – and a fashionista’s motoring dream!
This is the perfect combination of motor craftmanship and sheer style. The 500 by Gucci comes in two colours, white and black glitter, with stunning iridescent bodywork created by tiny glass beads in the paintwork. Gucci’s signiture red and green stripe envelopes the exterior like a ribbon on the most amazing Christmas present you could ever receive, and there are further Gucci touches all over the car.
The iconic ‘Guccissima’ print covers the two-tone leather seats, whilst the colour co-ordinated alloys feature those famous interlocking GG symbols. My favourite touch is the cursive Gucci signature which appears on the rear and side doors, a personal stamp of a style classic. Just imagine taking this little beauty shopping with your monogrammed Gucci bag on the backseat, or taking a drive across Europe with your vintage Gucci luggage in the boot. This is an amazing car that packs a real fashion statement.
The amazing 500byGucci will be available in the UK with two brilliant engines: the nimble yet economical 1.2 litre – which will cost £14,565 OTR – and the award-winning 0.9 litre TwinAir, priced at £15,765 OTR.
So fashionista’s, what are you waiting for. If you would like to be driving around town in this amazing style icon, you need to visit the Fiat website www.fiat.co.uk/500bygucci in order to register your interest. The car is currently only being sold online, but you can choose the make and model you want and put down a deposit. You will then be kept up-to-date with the progress of your order, and very soon you could be travelling around town in this fantastic car.