I was lucky enough to be put on the guest list for the BHS Christmas in July press preview last week. This was a real treat for me as BHS is always one of my must visit destinations at Christmas, mainly for its fantastic array of Christmas decorations. But the press preview gave me a great glimpse of the things we will be buying from BHS in the months ahead. And I have to say, there is so much more to the collections that crackers and tinsel!
In terms of decorations and trimmings, red and white are definitely the colours. BHS have gone down a traditional route, with lots of glitter and snow smattering the proceedings. The lauch had ‘Joy’ and a Christmas star at its heart, and this adorned the walls. Pretty red trestle tables were lined through the middle of the room in order to showcase the, baubles, candles and crackers that will be on offer very soon. There were an array of tree decorations that will be perfect for a fashionista, mini dresses and glitter covered sandals to hang on your tree, whilst you wait for Santa to bring you the real thing. The whole feeling of the Christmas themed goods was that of tradition, yet with a modern, vibrant theme.
The gift selection was also good. Baylis and Harding have upped their game and are presenting chic red travel bags filled with sweet-smelling toiletries, whilst the men’s selection features a soft bathrobe and more smellies. There are toys that would suit both big and small boys, the remote control Ferrari is sure to be a crowd pleaser. For your little princesses there was a lovely selection of real party dresses that would sort budding Suri Cruise’s out for every occasion, adorned with netting and lace, and alpine knits are proving that they will not be going away anytime soon.
BHS have always been known for their fabulous array of coats, and this year is no exception. The women’s collection is a sea of colour, magenta, orange,navy, teal and red are all represented. The men’s selection has a real military feel to it, with double and single breasted designs.
And, of course, Christmas wouldn’t be Christmas without partywear. This season, the 1970s theme continues with Studio 54 style dresses, pleated skirts, beaded tops and slinky maxi and midi dresses that skim your body and flatter the figure. Kitten bow blouses and silk chinoiserie jackets add to the opulent feel.
BHS always does Christmas well, and this season looks like being no exception. It features the traditional, the modern and the aspirational – all under one roof.
- You won’t believe where Kate Moss did her Christmas shopping! (heatworld.com)
- Do You Open Presents on Christmas Eve? (casasugar.com)
- It’s July – so time for Harrods and Selfridges to open their Christmas shops (telegraph.co.uk)
- Christmas Keeps Coming Earlier (ksfm.radio.com)
- Christmas In July: Tom Cavanagh Perks Up A Long Day (npr.org)