Fred Perry released the Autumn/Winter 2011 Amy Winehouse for Fred Perry collection on Monday. A statement on their site says that this is with the blessing of Amy’s family, and that royalties and fees from the collection will go to the soon to be established Amy Winehouse foundation.
The collection is really poignant, because it is completely, absolutely Amy. You can almost picture her wearing the collection in publicity shots, so close is it to her personal style. This has elements of 1960s mods and ska – think Quadrophenia and Rude boys. The collection is black and white, featuring dog-tooth checks on jumpers, shirts and mini skirts. There are also some really cute Amy style dresses, including a black bodycon number and a 1950s ‘she works at a local diner’ style dress.
The collection also has some vintage inspired pieces that also use the houndstooth motif. Patent bowling bags and clutch bags, and elegant 50s inspired gloves are lovely additions to the collection.
I was quite sceptical about the collection being released – it seemed to be a cash-in on the back of a tragedy. But this is a collection which just oozes Amy’s charm and style, it shows her influences at every turn, and is every bit a tribute to her life as her music is.It will also help causes that Amy would approve of, which cannot be a bad thing. Mitch Winehouse has said: “When Fred Perry came to us to ask what we would like to do with the new collection it was natural to continue. Amy loved working on both collections and would want them to be made available. All the money we make and the donation that Fred Perry will give will go straight into to the Amy Winehouse Foundation which we are setting up to help children and young people in her name.”
To see more of the collection, visit the Fred Perry website.