It was the cult cosmetic brand that everyone loved…and then it disappeared! But now Stila is back, and Harvey Nichols, Birmingham is the only department store where you can find it, residing on a sparkling new beauty counter. I went along last week to have a look at the new concession, and to experience a Stila-over. I don’t mind admitting i experienced pure make-up lust.
During the late 1990s, early millennium Stila was the hot make-up brand for trend setters. Cult products and hot colours saw it turn into a company that fashionista’s turned to again and again for their make-up needs. But,a take-over by the Estee Lauder group saw Stila return to the internet and to the US, where it remained a huge name, working on New York Fashion Week and on major films and TV shows. But now, the brand has been taken over by Glorious and Stila is most definitely back.
I went along to Harvey Nichols in Birmingham’s beautiful Mailbox last week to meet the team and get a first look at the new concession. I was met by Sarah, a qualified make-up artist who talked me through all the new Must-Haves and gave me a glamorous make-over. She told me all about the amazing new wonder products that no make-up bag should be without, including the Stila One Step Corrector/Brightener and Prima . This looks like a strange product due to the three ice cream shades that are visible in the clear bottle, lavender, peach and mint.However, this product works wonders in giving you an even skin tone that makes it perfect for wearing on make-up free days.It left me with glowing and healthy looking skin. I haven;t stopped using it since.
Another fabulous product that I’ve added to my make-up regime is the One Step perfect and correct foundation. I don’t usually wear foundation as it can often seem to be like a mask, I apply it too thickly. But using this product, and applying with a make-up brush (what a great tip!), this just made me seem like I had naturally perfect, flawless skin. It felt oh-so-light!
I chatted to Sue from Stila who explained that Stila was not a fashion-led brand, but instead was a company able to provide all colours and products to suit all ages and skin tones. She was proud to say tha Stila products were designed to last all day, her own make-up proved this, it still looked fab after being applied at 8am that morning. I was seriously impressed with the lipsticks that only need one application to last the whole day.
Harvey Nichols Birmingham manager Kevin Breese told me how pleased he was to have Stila in the store. He said how he felt it was a fabulous mother and daughter brand in that the girls who had loved it first time around were now bringing their daughters to introduce them to the brand. Stila fits in perfectly with the Harvey Nichols ethos of style and choice.