May 2nd, 2012

The UK is about  to be rattled by a new shopping phenomenon. Ladies and Gentlemen, are you ready for the  fashion juggernaut that is

Described as a kind of Scandinavian ASOS, Nelly was formed in Sweden in 2004 and offers a huge online collection of must have fashion and beauty brands that address key trends, wardrobe basics and statement pieces that your wardrobe is crying out for. All this is delivered at affordable prices. What’s not to love?

Nelly has just launched in the UK and is set to be HUGE. From colour pop shoes to hot lace trends, luxe evening wear and Sports Luxe by Stella McCartney, Nelly will have you drooling…and spending.

Here are some of the hottest picks from the inaugural collection.

NELLY SHOES / CLOUD £ 39,95 click to visit Nelly

VERO MODA / JOLAN SHIRT £ 31,95 click to visit Nelly

DAY BIRGER ET MIKKELSEN / DAY ELISABETH TOP £ 88,95 click to visit Nelly

FORNARINA / ALLEGRA £ 138,95 click to visit Nelly

VILA / RAYUSKA SHORT DRESS £ 41,95 click to visit Nelly

FROCK AND FRILL / ROSY BANDEAU DRESS £ 61,95 click to visit Nelly

CLUB L / PERFECT VEST TOP £ 7,95 click to visit Nelly

MINIMARKET / TAROT TRENCH £ 230,95 click to visit Nelly

NELLY SHOES / ENGLA £ 37,95 click to visit Nelly

NELLY TREND / VERSUS JACKET £ 40,95 click to visit Nelly

For more fabulous trends, visit


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