The UK is about to be rattled by a new shopping phenomenon. Ladies and Gentlemen, are you ready for the fashion juggernaut that is Nelly.com?
Described as a kind of Scandinavian ASOS, Nelly was formed in Sweden in 2004 and offers a huge online collection of must have fashion and beauty brands that address key trends, wardrobe basics and statement pieces that your wardrobe is crying out for. All this is delivered at affordable prices. What’s not to love?
Nelly has just launched in the UK and is set to be HUGE. From colour pop shoes to hot lace trends, luxe evening wear and Sports Luxe by Stella McCartney, Nelly will have you drooling…and spending.
Here are some of the hottest picks from the inaugural collection.
For more fabulous trends, visit Nelly.com.