Lands’ End A/W 2012 Press day

I love finding out all about a new brand, especially a brand that stocks the sort of classic pieces that will live in your wardrobe forever. Last week I had the pleasure of attending the press preview for Lands’ End. Lands’ End are a company who pride itself on producing American Classics, the sort of everyday clothing that are both practical and stylish. This was my first experience of the company, and I was interested to see what would be on offer.

I was seriously impressed. The beautiful winter coats in bright shades are both warm, snug and stylish, and teamed with skinny jeans they create a silhouette which avoids winter bulk. There are pretty teadresses teamed with English Heritage style tweeds, cords and floral scarves. And there are the Barbour-esque puffa style coats that come with a lifetime guarantee – if these coats rip or get damaged, Lands’ End will replace them for you – something that is pretty impressive.


And there was so much more to recommend this collection. The beautiful colours used were very autumnal – russets and purples, mixed with mustards and forest green tweeds. This gave the collection a really warm feel. And there were retro looks to treasure. I adored the 1940s style green tweed suit which seemed to pay tribute to The Queen’s stylish 40s and 50s moments. And there was a hint of Kate and Pippa Middleton in the boxy camel jacket which called to mind one worn by the sisters last year.

Another plus point for this collection is the detail that has been put into the plus sized range. Lands’ End believe that size 14+ladies are fed up with the smockish, shapeless offerings of the past, and actually require tailored garments that accentuate, rather than attempt to mask, their bodies. Pretty wrap dresses and cardigans are part of the offering, along with fabulous tweed dresses and cape style jackets. These were amongst my favourite items that I saw that day.

There were also some gorgeous flat shoes and accessories that would help to bring all the outfits together. My favourites were the leopard print loafer/slipper style shoe that felt like horsehair and would just look amazing with jeans, or a little black dress for a Michelle Williams style vibe.

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