Tabitha bags are back! I’m so excited to be writing that sentence. Tabitha Somerset Webb, the brains behind Tabitha, and one half of Project D (with Dannii Minogue of course) is going back to her first love, beautiful handbags. And to start with, she is relaunching a much loved classic – the glorious Stardust bag.
The Stardust bag was an instant success when it was originally launched, a stunning confection of soft leather and studding that conferred to create a fabulous bag. It gained a celebrity following, Dannii Minogue, Mylene Klass, Fearne Cotton, Kimberly Walsh and Rochelle Wiseman were amongst the stylish devotees of the Stardust.
But, perhaps the most famour fan of the Tabitha Stardust bag is Pippa Middleton. She has been seen using the Stardust with a whole range of outfits – proof of the versatility of the now Iconic bag.
And now, the Stardust is being relaunched, and reborn as ‘Disco Inferno’. Inspired by the new season’s tribute to disco, the bag has been imagined in a range of sumptuous colours, with glints of studs and echoes of gold. And today sees a very special Pre Launch for the Disco Inferno, a precursor for the full collection which will be launched at the end of August.
At midday a limited number of the Disco Inferno bags will be available via the medium of Facebook. This follows on from a campaign which has harnassed Social Media in order to publicise the relaunch. I think this is a very clever move by Tabitha, showing a full understanding of the power of social media sites to publicise a product or company, and connect with your fans.
There is still time to Like the Tabitha facebook page, by clicking here. The first 5 orders taken through the Facebook page will also receive an exclusive Tabitha Cashmere scarf.
To visit the Tabitha website, click here.