As a blogger I get to attend lots of fashion events and press preview days,where you get to look at new products and launches. Some of these events can be, quite frankly disappointing, but others are really great examples of event marketing, choosing a great venue, having a brilliant ambiance and showcasing products and clients to their best possible advantage.
One of the nicest events I have attended lately was a press show showcasing brands for Task PR. This was a great selection of fashion, jewellery and accessories and was held at the Soho Gallery, a quirky, multi-storied venue in the heart of London. This venue, with it’s wooden floors and winding staircase, was a perfect showcase for brands on display, including Ash, Tamaris and Izabel London. A drinks reception in the evening also added to the general, sophisticated mood of the event
Here are some of my favourite pieces from the showcase.
So, what are your thoughts on the eclectic collections that were on show? You can check out more of those featured by visiting the Fashion-Mommy Facebook page, where I will be posting more images.