On May 9th Oxfam and Marks and Spencer are joining together to get you ‘Shwopping’, hosting a fantastic one day wardrobe clear out. This is a fabulous, fun event which has been designed to get us sorting out our unwanted clothing in order to donate them to help good causes. The very gorgeous Joanna Lumley is currently fronting the campaign, and is also the face of the M&S Eco and ethical project, Plan A. Shwopping helps us to declutter our wardrobes, get rid of things that are old, unworn and just plain unwanted, and makes us feel good about doing it. (And provides more space to buy even more clothes of course!).
So, how exactly can you Shwop, and what is the idea behind it? Well, shwopping is easy. Shwopping is about bringing old items of clothing into any M&S store. They don’t have to be from M&S, they can be from any shop or store. In each store you will find a ‘Shwop Drop’ box (usually by the tills in most stores, and this includes outlet stores too). All clothing goes to M&S charity partner Oxfam, who will then either resell it in one of their stores or website, forward it on to those who need it in the Third World, or recycle the fibres to make new material. Everything is utilised in this way, absolutely nothing goes to landfill. Oxfam will the use the money raised to help people around the world overcome poverty.
So, on May 9th, get yourself along to your nearest M&S store with the pieces from your wardrobe that you no longer wear. There you will find volunteers representing Oxfam, who will take your shwopping donations and will give you a £5 M&S shopping voucher in return. The voucher can then be used to get £5 off a £35 spend on clothing, home and beauty products in M&S stores and online.
Shwopping is a great idea. Next time you buy something new, maybe you could think about donating something old.