An invitation to have a sneak preview of one of my favourite stores on the morning it opened was an opportunity that was far too good to miss, so on Thursday 13th June I took a trip to The Fort shopping complex with the lovely Emily Jayne to visit the giant new Next store.
The first thing to say is that the new store is truly huge. Covering 25,588sq.ft, it is double the size of the previous Next store on the same complex, and has created a 100 new jobs for the area, which is fantastic news. The store has also created new concessions within the store, the most exciting being the Beaverbrooks Jewellery concession, the first for any Next store in the Country, and so doubly exciting for Birmingham.
The store is bright and airy, and oh so spacious. It carries a great many of the lines you can find online, but due to the size of the store, you never feel enclosed. A new shoe studio has a feel of a girly boudoir, and is placed at the front of the store, bound to immediately attract the attention of every passing shoeholic.
As you would expect from Next, the clothes are organised by collections. One particular collection that caught our eyes was the Cyber Barbie collection, a heady mix of sophisticated separates and pink neon. We were also seriously impressed with the work wear, which showed that the days when you could only wear a distinctly unfeminine suit to the office are long gone.
The new store is well worth a visit, but, be warned – it might do some serious damage to your credit card!
More gorgeous images from the opening.