Selfridges Destination Christmas – The Emporium arrives in Birmingham

October 29th, 2013


Last Thursday was definitely a red-letter day for lovers of all things Selfridges and all things Christmas. For the first time ever, Selfridges Birmingham opened a dedicated Christmas Emporium. Jam packed to the rafters with all things festive, including the most varieties of crackers I have ever seen under one roof, the Selfridges Destination Christmas Emporium is enough to make Ebenezer Scrooge dispense with the ‘humbug’ and reach for the Yule log – it is just so seasonably fabulous.

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I was invited along to check out the emporium just before it opened to the public, and this meant a real treat. Prosecco and Christmas foodie treats for breakfast was the perfect start to the day, with a special presentation of some of the locally produced Christmas foods that will be stocked in the food hall this season. I was completely enamored with the marzipan vegetables, they tasted divine and would be such a talking point – particularly the perfectly glazed Brussel sprouts. This is the perfect way to get your five a day (ahem!).

DSCN4692The Emporium is also home to a truly beautiful range of baubles, decorations and Christmas trees that range from modern fun to traditional fair. Highlights for me were the snowmen advent candles – a real bargain at less than £10, and the gorgeous range of fairies and tree toppers . I love the fact that everything now comes in an array of colours and is not merely limited to reds, gold and green, even though those colours are there too.

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I loved these!

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My Fave Advent candle

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And then there were crackers! An important part of every Christmas dinner table, Selfridges has an enormous range of crackers that range from make-them-yourself kits, to beautiful ornate and metallic options. There are Twister crackers, which would be enormous fun after a slap-up lunch, Cluedo crackers, and also crackers that would appeal to both the young, and the young at heart.

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Classic!

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One of the ‘Elfridges’ showing off Cluedo Crackers.

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Traditional and beautiful

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You should be able to find everything you need at Selfridges this Christmas, but just in case you don’t, Santa’s little helpers, the ‘Elfridges’ will be on hand to address your every need.

My favourite buys from Destination Christmas

 VIVIENNE WESTWOOD Frilly Snake patent chain clutch £160 click to visit Selfridges

VIVIENNE WESTWOOD Frilly Snake patent chain clutch
£160 click to visit Selfridges

 LAUNER High Society patent leather clutch £480 click to visit Selfridges


LAUNER High Society patent leather clutch £480 click to visit Selfridges

 VILLEROY & BOCH My Christmas Tree green gift box ornament £12.95 click to visit Selfridges


VILLEROY & BOCH My Christmas Tree green gift box ornament £12.95 click to visit Selfridges

 CHRISTMAS Crown glass bauble 10cm £6.50 click to visit Selfridges

CHRISTMAS Crown glass bauble 10cm
£6.50 click to visit Selfridges

 ELGATE PRODUCTS LTD London collage bauble 6.5cm £5.50 click to visit Selfridges

ELGATE PRODUCTS LTD London collage bauble 6.5cm £5.50 click to visit Selfridges

 GISELA GRAHAM Calico Reindeer tree decoration 11cm £11.95 click to visit Selfridges


GISELA GRAHAM Calico Reindeer tree decoration 11cm £11.95 click to visit Selfridges

 CHRISTMAS Mini hanging chandelier £10.95 click to visit Selfridges


CHRISTMAS Mini hanging chandelier £10.95 click to visit Selfridges

 GISELA GRAHAM Tree topper fairy 28cm     £21.95 Click to visit Selfridges


GISELA GRAHAM Tree topper fairy 28cm
£21.95
Click to visit Selfridges

 GISELA GRAHAM Santa's cake shop music dome 10cm Hover image to zoom More views     GISELA GRAHAM Santa's cake shop music dome 10cm     GISELA GRAHAM Santa's cake shop music dome 10cm GISELA GRAHAM Santa's cake shop music dome 10cm £63.95 click to visit Selfridges


GISELA GRAHAM Santa’s cake shop music dome 10cm

£63.95 click to visit Selfridges

 SELFRIDGES Christmas advent calendar Hover image to zoom ONLY AT SELFRIDGES SELFRIDGES Christmas advent calendar £84 click to visit Selfridges


SELFRIDGES Christmas advent calendar

£84 click to visit Selfridges

 CLARINS Box of six Christmas crackers £39 click to visit Selfridges

CLARINS Box of six Christmas crackers
£39 click to visit Selfridges

 KIEHL'S Holiday lip balm set £19 click to visit Selfridges

KIEHL’S Holiday lip balm set
£19 click to visit Selfridges

 GIORGIO ARMANI Nail Lacquer box £40 click to visit Selfridges

GIORGIO ARMANI Nail Lacquer box
£40 click to visit Selfridges

 CUBIC Set of two Duchess tea towels £15.95


CUBIC Set of two Duchess tea towels £15.95

 I LOVE MEL Cara Delevingne colouring book £8.00 click to visit Selfridges


I LOVE MEL Cara Delevingne colouring book £8.00 click to visit Selfridges

To view the Selfridges Christmas Emporium, click here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



2 Responses to “Selfridges Destination Christmas – The Emporium arrives in Birmingham”

  1. Emily Jayne says:

    Was lovely to see you there! I’m craving that stollen!

  2. I want to be an Elfridge!! Its my first Xmas in the UK for 7 years & I am going to go OTT Emma! So excited! Ax

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