Gone are the days when mums did the school run in their pyjama bottoms and slippers with no makeup on. Mums are now glamming up for their daily trips to the school yards to drop their kids off. It doesn’t mean rolling up in the most up to date car, but also strutting down the school playground in heels, the latest designer handbag or face of makeup.
The school playgrounds have now become a hub for mums to showcase their latest fashion items to compete with other mums in the yummy mummy contest. I’m sure that the kids couldn’t care less whether mummy has Dior lipstick on instead on MAC or this seasons Victoria Beckham handbag instead of her Mulberry. It’s the mums in fierce competition to keep in with the Mummy Club clique and make sure they stay on trend.
Yummy mums on the school run want to be accepted by other fashion forward mum’s who most often than not have their own businesses, or are simply stay at home mums networking and lunching every day to socially climb up the popularity ladder. When your little one comes home and places her invitation out of her Peppa Pig lunch box on the kitchen table to one of her peers 6th birthday party in the next 4 weeks, you know you and your child have been accepted into the clique. It’s the mum’s who are the decision makers when it comes to organising balls, high profile charity events and kiddies parties. First it’s the 6th birthday party, and secondly comes dinner with the husbands, with the end goal being accepted to their annual prestigious charity ball in the grounds of their million pound homes.
Whilst shopping for the latest children’s Kicker Shoes mums are now spending time looking for their new shoes ready for the school run. With Cloggs Online you can get the perfect kids kickers and a pair of stylish womens shoes all in the same place.