Boohoo -#Ownit – shop the Ad

February 7th, 2014


By now you will probably be familiar with the latest ad campaign for Boohoo.com that is encouraging you to not just wear your clothes, but to ‘own them’. The #ownit campaign is all about encouraging people to feel good in their clothing choices, to shop for clothes that actually empower the wearer by making them look good and feel good, and to understand more about how you can shop for your shape.

I love the idea of this campaign. We should always wear our clothes – they should never be wearing us. But we often feel obliged to follow trends that don’t suit us merely because they are ‘fashionable’, or wear edgy, fashion-forward pieces that we just don’t feel comfortable in. Any campaign that encourages us to wear clothes than actually enhance our life and make us feel comfortable has to be a good thing.

Shopping the Ad – my favourite pieces

This whole look is very Angelina Jolie during her Billy Bob Thornton stage.

Ria Roll Back Sleeve Jersey T-Shirt £6 click to visit Boohoo

Ria Roll Back Sleeve Jersey T-Shirt £6 click to visit Boohoo

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Love the mixture of fabrics in this bomber jacket.

Jessica Chain Detail Contrast Sleeve Denim Bomber £40 click to visit Boohoo

Jessica Chain Detail Contrast Sleeve Denim Bomber £40 click to visit Boohoo

Love the idea of wearing these scuba skinnies with the colour pop heels. The heels are available in a range of bright colours. (Click here to see the other choices.)

Lydia Coated Skinny Scuba Panel Trousers £25 click to visit Boohoo

Lydia Coated Skinny Scuba Panel Trousers £25 click to visit Boohoo

Chloe Point Toe Suedette Courts £20 click to visit Boohoo

Chloe Point Toe Suedette Courts £20 click to visit Boohoo

This safari style shirt dress is my absolute fave current look from Boohoo – think Lauren Hutton in the late 1970s.

Diana Maxi Belted Shirt Dress £25 click to visit Boohoo

Diana Maxi Belted Shirt Dress £25 click to visit Boohoo

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Dropped waist style relaxed dress – inspired by Victoria Beckham maybe?

Penny Textured Drop Waist Dress £20 click to visit Boohoo

Penny Textured Drop Waist Dress £20 click to visit Boohoo

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This blouse is just so pretty. I love the sheer spot fabric.

Kat Sheer Spot Blouse £18 click to visit Boohoo

Kat Sheer Spot Blouse £18 click to visit Boohoo

Culottes could be making a comeback. This made me shudder slightly, until I saw this incredible look.

Danni Volumuous Dogtooth Wide Leg Culottes £20 click to visit Boohoo

Danni Volumuous Dogtooth Wide Leg Culottes £20 click to visit Boohoo

Kate Middleton has made the nautical style navy blazer an absolute wardrobe essential. This one is a brilliant buy.

Laura Double Breasted Blazer £25 click to visit Boohoo

Laura Double Breasted Blazer £25 click to visit Boohoo

indexTo more fab pieces your wardrobe will love you for. The velvet bag is great for fans of Chanel style, whilst I love the Alessandra Rich styling of this maxi shirt dress.

Stella Quilted Velvet Chain Strap Bucket Bag £20 click to visit Boohoo

Stella Quilted Velvet Chain Strap Bucket Bag £20 click to visit Boohoo

Una Maxi Chiffon Shirt Dress £25 click to visit Boohoo

Una Maxi Chiffon Shirt Dress £25 click to visit Boohoo

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To view all the pieces from the Ad, click here.

 

 

 

 

 

 

 

 

 

 

 

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3 Responses to “Boohoo -#Ownit – shop the Ad”

  1. Liz says:

    As always Emma, a fab post. Your research is fantastic and I love how you refer to celeb style. Huge congratulations on being the 17th most followed fashion blog. Hurray! xxx

  2. Sian says:

    Absolutely LOVE that buttoned shirt dress, would look gorgeous in a floral print! Little bit obsessed with that shear maxi dress aswell absolutely gorgeous!

    I’ve never brought anything from boohoo before, I don’t know why cause’ whenever I look on their site they have some amazing pieces!!

    xxx

  3. Tracey says:

    Lovely post as ever. I love all the celebrity style posts you create. This is a fab range from Boohoo, some super pieces.

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