Olivier Giroud is the face (and beard) of Beardilizer

He is one of the hottest men in the world, and his beard has become an iconic sight on football pitches around the land, so it is no surprise that when beard care brand Beardilizer was looking for a new brand ambassador, they turned to Arsenal and France striker Olivier Giroud.

Olivier has signed a one year contract to the be the face of the brand ,which is the number one facial vitamin complex which helps you to grow a thicker, healthier beard. Olivier is  fronting their global marketing campaign, and starring in ads, catalogues and a new YouTube video that you can watch below. He is the perfect choice as his beard is never less than groomed and perfect looking, even after running around on a football pitch and scoring the winning goal.

Olivier is a big fan of the series ‘The Vikings’ and this is where he has taken a lot of beard styling inspiration from. He says of the contract with Beardlilizer:-

“I have been using Beardilizer products for quite some time now, and this proposal to become the brand ambassador came quite naturally. I look forward to seeing the new products.”

Roy Halfon, chief executive of Phytobiol France who own the brand, says of Giroud’s appointment: “At the beginning of this project, we wanted to be accompanied by a renowned ambassador both in France and abroad, who perfectly embodies the image of the modern man, elegant and neat. Olivier Giroud is this image. He knows how to reconcile his sporting performance with his own elegance. He is a footballer who stands out on and off the pitch. We are proud that he represents the Beardilizer brand.”

Well, I certainly know what to put at the top of my hubby’s Christmas list now, because Olivier is looking mighty fine in the ad campaign.

To visit the Beardilizer UK online store, click here.

Celebrating National Beard Day

If there is going to be a national celebration for anything, then beards are as good as subject as any. This Saturday(September 2nd)  sees National Beard Day, a celebration of all faces hairy and beautiful. It is no secret that I am partial to a hirsute man, with French and Arsenal striker Olivier Giroud being my number one crush, so Saturday is definitely a day close to my heart.

Beards have certainly grown (to pardon the pun) in popularity in recent years, you only have to look at how many instagram feeds are dedicated to beards to realise that. But if you think that a beard is an easy option that you just allow to grow and cut out shaving, then you are sorely mistaken. The modern beard is a well groomed, well sculpted facial adornment, which is pampered and preened with beard shampoo and conditioner, beard oils and balms, moustache wax and pomades, and very often it has its own comb and brush to ensure the styling is on point. Beards have become big beauty business with their own shelf in the male grooming aisle of Boots and Superdrug. Manscaping is definitely a thing.

Lucky for me, I have my own hot beardy man who is definitely in tune when it comes to male styling. Pete is a real fan of the Dear Barber Grooming set from Just My Look. In particular, this set has a great beard oil which helps keep Pete’s beard in tip top condition, taming stray hairs whilst having just the slightest hint of fragrance, making it not too sweet and cloying. It is also a decent sized bottle at 30ml, this should last for quite some time as you only need a few drops at a time. The kit comes in a wonderfully retro looking box and also contains a Dear Barber moustache wax and a great quality wooden beard comb. This is a wonderful gift for the upcoming festive season and would certainly be appreciated by anyone who loves to groom their beard.

Luscious Locks: How to Protect Your Hair When You Straighten It Every Day

Does your go-to hairdo require straightening every day? A lot of women (and men, too) prefer hairstyles that entail a bit of maintenance. If you love to wear a hairstyle that you flat-iron daily, be sure you don’t wreck your tresses in the process. Read on to learn how to protect your hair from heat damage and chemical harm.

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Thank heredity for your hair

The manner in which a strand of hair behaves is based on a number of factors. One of the biggest influences is genetic. If the genes you inherit from your parents point to waves and curl, that’s likely the sort of hair you will have.

According to Popular Science magazine, DNA explains roughly 90 percent of curly hair. The other ten percent involves the shape of the follicle from which a living hair emerges. If the follicle is symmetrical, the hair that comes from it tends to be round and straight. If the follicle is asymmetrical, the hair that emerges will be oval shaped and therefore curly. Distribution of keratin and other proteins also contributes to the way an individual hair is shaped. Frizz is a day-by-day occurrence and may be influenced by humidity, hormones, medications, and other temporary conditions.

 

You’re not stuck with the hair you were born with

The science of hair genetics would be fine and dandy, if everyone was content to walk around all the time, every day, all week, forever, with the shape of hair that they were born with. The thing is, people like to switch things up, follow fashion trends, and generally have fun with their hair, clothes, and overall appearance. For this reason, implements, tools, and hair products have been devised that can take a lady’s locks from bone-straight to wildly curly, and vice versa.

If you were born with naturally curly hair and want to wear it straight for the day or night, expect to invest a bit of time. Start by washing your hair and giving it a good conditioning to prep your hair for the assault of heat straightening, advise beauty pros at Livestrong magazine. Don’t use a blow dryer on hair, but do use your fingertips to work a few dabs of heat protective product throughout damp locks to the ends. Some women prefer a spray-on heat protector; some like a gel or cream. It really doesn’t matter, just as long as you shield your tresses from the heat you’ll use to straighten your hair.

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Amazing argan oil

If you choose to use a professional flat iron, argan oil could be your hair’s best friend. Obtained from a nut that’s native to Morocco, argan oil contributes to strength, moisture, and luster to hair, especially hair that is subjected to the rigors of heat straightening or curling. Safe enough to eat, culinary grade argan oil has been enjoyed as a breakfast food in northern Africa for eons. Today, women around the globe are catching on to the beauty benefits of hair and skin care products fortified with natural Moroccan argan oil. Where argan trees are indigenous, they provide shelter, food, medicine, and erosion protection. Ecologically sound and sustainable, argan oil does no harm to the tree nor to the land where nuts are grown and harvested for beauty and hair care oil.

Argan oil provides beneficial amounts of numerous essential fatty acids, including oleic acid, linoleic, and palmitic fatty acid. Argan oil also offers a significant amount of vitamin E and other hair- and skin-friendly nutrients. If you’re like many folks who try argan enriched hair care products, you may find that a regimen comprising shampoo, conditioner, leave-in treatment, and smoothing mask makes your hair look and feel its best, no matter how many times you straighten or curl. Be sure to use an argan oil enriched thermal protection spray before you fire up your flat iron, as well.

If you want your curly hair to behave and stay straight when you iron it, be sure not to shampoo too often or too much. Curly hair is naturally dry, say beauty editors at Bustle. Shampoo no more than thrice a week, and when you do, focus the foam at the roots.

Argan oil is a good hair conditioner, but you don’t want your hair to ‘get used to’ one specific product. For this reason, be sure to alternate argan with other soothing hair care oils, including coconut, avocado, shea nut butter, and palm oil.

 

Jay Bell is a hair stylist who loves to gossip and discuss hair and beauty secrets with clients. He is now sharing his tip tips around the internet with his hair and beauty articles. Aside from work, Jay lives with his partner by the ocean and dotes on his 2 small dogs.