Create A Logo – Create a Presence

In the times in which we live, image and branding are everything. If you have a product to sell, or a company or brand to promote, you need to make sure that you have a logo that helps you to establish just who you are and what you are offering to the big wide world. Think about all the major companies and well known brands that are a market force today – Starbucks, Rolls Royce, Mcdonalds, Versace, Apple, Ralph Lauren Polo, all these brands have an instantly recognisable logo. You don’t need to see the name of the brand, or even any other wording, you know exactly who they are and what they are selling.

Clearly the logo you use for your brand is important. It shows your style, your ethos, and most importantly, it is a statement of your intent. Today, with many new start ups appearing every single day, you need a logo that helps your ideas and business stand out from the rest. This is true whether you have an office or warehouse based building, an online store or website, or even an Etsy or eBay shop. Your logo is often the first thing that people see, your introduction to the world, and is a really good way of standing out to the world.

Logojoy

Logojoy help you create a logo to be proud of. You can design a personal logo for any business or venture, with the average design time taking just 45 minutes. Logojoy say

Logojoy uses artificial intelligence to instantly generate beautiful, unique logo ideas for your business.

The beauty of Logojoy is that it is very easy to use. It’s robot designer Dezi has so far created designs totaling more than 100 million for a wide range of companies, and has worked with almost 44,000 entrepreneurs who wanted to give their company a new look. One of the things I love about Logojoy is that you don’t pay to use the system to create your designs, you use the system freely, and only pay once you have a usable design that you love and would be happy to use to promote your business,

The Process

You start the design process by entering your brand name. Logojoy then offers a range of generated designs featuring different layouts and fonts so it can get a general idea of your needs and style. You are asked to highlight five or more designs to create a style shortlist that can be used as inspiration. Next you move onto colour schemes, looking at spectrum’s of colour that make up mini palettes. I initially chose a pink colour scheme for my fashion-mommy logo, but the great thing is that you can later change this if you decide something else looks better, or is more appropriate.

The next step is to add a slogan if you so wish, with the advice from Logojoy being that short and snappy often works best. I chose something simple – ‘fashion-beauty-lifestyle’ which basically sums up exactly what ‘fashion-mommy’ is all about. You can also chose symbols from a wide range, with keywords generating a range of images, and also generating other related keywords, from where you can find even more images. I used the key words fashion and beauty at first, but later used a more specific ‘high heels’ tag to find an image that I wanted.

Once you have completed these steps, Logojoy will give you a choice of logo’s that it has generated based on your choices. I had logos with different fonts, image logos and different colours from my spectrum collection. There was also an option to click for more logo’s if none of the ones presented are suitable, but I really liked a simple, elegant design with a shoe at the centre.

You can then move forward to a refining screen, where you can change colour, font size, image, image colour, layout, quite literally everything about your Logo. I had opted for a pink/red colour spectrum, but changed it to a darker shade of blue which I found to be more striking. I made the font more Art Deco in design, echoing one of my passions, and also changed the colour of my slogan and image to a glamorous shade of red.

I created a logo that I am really proud of, one which would be perfect for letterheads, emails, business cards, literally everything that would help me promote my blog. The premium package costs just $65, and you can also get social media add ons. Your logo is converted to different file sizes and formats so you can use it in many different ways, and the cost includes support if you decide to change anything about your logo any time after the initial 24 hours after design.

 

 

#OfficeJoys – Working Home And Away

Whether you work in an office environment, or work from home, it has to be said, your work life is never perfect.  As someone who has been in both situations, I can totally see the view from both sides of the fence, there are pluses and negatives whichever way you choose. Furniture at Work, where you can find great quality  office furniture online, have produced the very tongue in cheek video featured above, to highlight that some days are a battle whether we travel to a work environment, or create one in our home.

Working in an Office

When I had my own office I was certainly more organised, with a place for everything and everything in its place. I could work in peace and quiet so I could really concentrate on getting tasks done, and everything I needed was immediately on hand. Coffee was only a phone call away, and there was always someone around who I could chat to.

It sounds pretty perfect, except…the stripe lights gave me headaches that developed into migraines. The office door was constantly being knocked by people passing their problems onto me or adding to my workload. The sterile environment was not really conducive to creativity and inspiration, and that office chair could be uncomfortable, And the phone never stopped ringing, I would hear it in my sleep.

Working from Home

Now I work from home, often, like this morning, with a netbook perched on my lap. I can work in pyjamas, in my slippers, I can start at what time I want, and finish at what time I want. I can take whatever breaks I like, and I have no need for childcare, particularly during the school holidays. No office chair is as comfortable as my sofa, and I never miss the postman. This is definitely more like it,

Except, its now the summer holidays and I have Joe swinging a ball around my head and demanding food while I try to work. I can’t find anything – someone has moved my notes once again, and when I do find them I can see something suspiciously like chocolate biscuit stuck to them.

The hubby, who goes out to work, leaves a long list of things to be done during the day, from washing up to going to the supermarket, all during work hours, so it looks like it will be a late one once again, and don’t even get me started about getting distracted by the television, I’m literally shouting at ‘The Wright Stuff’ as I become enthralled in yet another debate about Donald Trump.

Wherever you choose to work, in an office block or a home office, it seems like there will always be something to love, something to hate. But I think now is most definitely the time for a cuppa, so I’m going to put this laptop down and stick the kettle on.

FFX – Your Destination For Workwear

FFX, or Folkestone Fixings, is a one stop destination for power tools, handtools and work wear. Founded in Folkestone in 2003, the company has stores in the South East as well as an online store. The online business is one of the UK’s largest independent suppliers of power tools and power tool accessories, hand tools, fixings and fasteners, and general construction consumables. It is also a brilliant place to go for work wear, stocking brands like DeWalt, Makita, Dickies, Silverline and Snickers, all at very competitive prices.

My husband Pete is the perfect person to talk about work wear. In his job as a loft conversion specialist he needs protective, hard wearing clothing that will stand the rigours of a job that involves heavy lifting, climbing and working from heights. As well as these requirements, Pete still has to look smart and presentable as he is working in someone’s home, and is a public face for the company he represents. I asked him to test drive some pieces from FFX, and he was impressed with the cost and quality of the brands they are able to supply.

Pete chose three pieces of clothing from the work wear section. The Roughneck 95-155 Wind Blocker Fleece comes in sizes that go up to XXL, and is great for wearing when working on a roof as it is wind proof and water resistant. Unlike some fleeces that are baggy in cut, this has a more fitted look, and also has a another great safety feature in that it has reflective piping, this not only makes it look more attractive, but is good if you are working at night. It looks smart, but, as it comes in black, it is also a practical choice if you are working in a dirty environment.

Pete also chose a classic black t-shirt from the Snickers range. You may think you could literally wear any t-shirt for work, but the Snickers t-shirts cost less than £8 and have features that make them perfect for wearing everyday in a physically challenging environment. In short, they offer:-

  • For a long service life, reinforced at the shoulder seam and back of neck
  • Lycra in the neck rib helps maintain shape – wash after wash
  • Printed neck label to avoid itching

These are t-shirts that look smart and are hardwearing, very important when the work you do is physical, day in day out. You need your clothes to work with you, not against you, and that is exactly what the Snickers t-shirts do.

The final items Pete chose are probably the most important. A good pair of work boots has to be able to withstand the rigours of a building site/workplace, protecting the feet from scaffolding, falling masonry and power tools. But they also need to be comfortable enough to wear all day, and to be long lasting, you don’t want to be replacing them every few weeks.  Pete will only wear DeWalt boots, as he says they are the only brand that are instantly comfortable, you never have to wear them in first. The DEWALT Extreme 3 Safety Boot have a lightweight construction whilst also offering high levels of safety for the workplace, they are also, at under £40, brilliant value for a boot that are heat resistant and oil and slip resistant.