The sun is out, the skies are blue, and whatever you usually wear on your feet, this Summer is most definitely the season of the sneaker!
Sneaker mania is suddenly visible everywhere, with the new craze creeping upon us, feet first! A global sneaker movement has been gaining momentum, through artwork, online discussions, and unbelievable stunts designed to catch the public eye. Footlocker has long celebrated this global phenomenon, in it’s most recent ad campaign it celebrated the Sneaker movement and its devotees, and now it has set up ‘It’s a sneaker thing’, an online portal that enables sneaker lovers to view, enjoy and share all sorts of things sneaker related. You can enjoy the Celebrity Sneaker Stalker who seeks out the rich and famous sneaker wearers at all the coolest events including the Summer Jam Hip Hop Fest in New York, admire amazing pieces of true sneaker art produced through the Sneaker Hub and Nike. There are sneaker discussion groups who chat about their favoured footwear, whilst J’Field Neo shows if his amazing custom inspired sneakers inspired by the Marvel comics Superhero Iron Man.
There are sneaker wearing vicars who wear their sneakers whilst conducting wedding ceremonies, whilst in Milan there is a crazy sneaker streaker, who ran across a Piazza wearing little more than his sneakers and a smile! It’s a sneaker thing has a devoted Twitter following, and a Facebook page where people are encouraged to share their sneaker stories and experiences by Footlocker.
Heroes are emerging of this new sneaker movement. Adam Smith has emerged as an unlikely figurehead to the Sneaker movement following his hilarious You Tube stance, when he decided that he would rather renounce his suit and office job rather than his treasured sneakers after he was told not to wear them again to work as they were not appropriate office attire.(see the clip here) http://youtu.be/MsNAmjuIU3o In Paris, artist Nico has inspired many with his ‘sneakerfication’ of important buildings and monuments with brightly coloured laces, including the Pompidou Centre and Montmatre. (see below and more images available at Flickr http://www.flickr.com /photos/61966921@N03/ )
So – how can you get involved with this movement? Make sure you visit ‘the Footlocker Portal ‘It’s a sneaker thing’ to keep up-to-date with all things trainer related. You can also join the Facebook group to read sneaker stories and add your own experiences to the Sneakerhead journal. Wear those pumps with pride and take photos wherever you go to create your own global sneaker story. 2011 is the year of the sneaker – make sure you are part of it!