Fashion is often described as frothy. frivolous and fun, but sometimes it also shows its serious, caring side. A great example of this is Toms. The company behind the ‘One for One’ movement that has provided thousands of new pairs of shoes for children around the world, are now expanding their operations to provide further essential help for those in need. This time, CEO Brett Mycoskie, has focused on another key issue, that of sight.
Toms have launched a fabulous new collection of eyewear exclusively at Selfridges. This is a fashion forward collection that includes all the classic styles of sunglasses, wayfarers, aviators and stylish oversized designs. I particularly love the retro look of the tortoiseshell wayfarers. But these glasses do more than protect the eyes of the person wearing them, they help to give sight to a person in need. In the tradition of ‘One for One’, each pair of glasses purchased will give sight to a person in need.
As Brett MyCoskie explains ‘In 2007 during my travels, I realised the One for One model could do more than give shoes – it could address other needs around the world. Sight is a fundamental need. The loss of sight has a dramatic impact on a person’s life – on his or her family and community. ‘
So this year, as you choose your Summer shades, check out the new Toms range. You will look great and will be helping someone else to simply look.
To view the complete range of Toms sunglasses, click here to visit Selfridges