Introducing Gudrun Sjoden…

The title is a little bit naughty to be honest, because if you live in Sweden, where Gudrun Sjoden was born, or in much of Europe, where the brand is well established,  Gudrun has been a well-known name for many years,  opening her first boutique in Stockholm as early as 1976. The label is not so well-known in the UK, but I think this is all set to change. The first UK boutique has opened in London and is just so pretty that you must pay a visit, whilst the latest ranges are sure to appeal to anyone with a love of labels like Boden and White Stuff.

I was lucky enough to preview the new collection at the VARG press day in London and was really impressed by the pretty, yet practical designs. Gudrun seems to understand the sorts of clothing that many women are looking for. There were stretchy, soft cottons that were both luxurious and yet hard-wearing, dresses that looked great and had POCKETS (one of my favourite features in any dress), and lots of tops and dresses with sleeves. Bright colours and prints littered the collection, and the basics were also high in quality.

I loved the Gudrun Sjoden collection in flesh, but couldn’t see myself wearing it as it had been styled on the website. It looked beautiful, both weird and wonderful, but it also felt quite avant-garde. So when I was offered the chance to style a few pieces for myself, I was really interested. I was sent two striped Eco jersey tops, and a rather gorgeous ‘Chestnut’ Sweater, along with some colourful cotton scarves.

Striped eco jersey top £50

The striped eco jersey top had been styled very casually, with layering and over sweatpants and harem styled trousers, but I thought in the black/grey colourway this was a smart option that could actually be dressed up by wearing it with a pencil skirt. Add a linen and viscose knit scarf in charcoal grey by Gudrun Sjoden and you have a great smart casual look that could carry you from the school run to the office.

Top and scarf, both Gudrun Sjoden

The chestnut linen/cotton mix sweater is just such a beautiful piece, and with it’s loose, 1980’s style shape, it is just perfect for layering. The fabric has a gorgeous flower pattern in the pointelle knit, which is very eye catching and adds interest to the jumper. I styled this with layers, and also added the scarf worn previously, along with a Fedora styled hat and wedge boots in a tan shade to add contrast to the blue and grey. This is very much my Mick Dundee look and I love it, feeling very comfortable in it.

Chestnut sweater knitted in linen and cotton £75

Chestnut Jumper and Scarf Gudrun Sjoden

The linen and viscose shawls are just a fab way to add a splash of colour to your wardrobe, especially if you have an aversion to bright shades – this is a good way to experiment. My favourite is the cerise, which is a definite hot pink shade which just pops! You can add this to the simplest of outfits to just lift them.

Shawl Gudrun Sjoden

Gudrun Sjoden is definitely a brand I will be wearing in the future, classic and yet with the element of fun that I love to see in clothes.

With thanks to Gudrun Sjoden and Rachel Cornick from Varg.



Innovative Jewellery Designs That Make a Statement (Sometimes Literally)

 Jewellery is wearable art, a way to make a statement to the world without saying a word. So, how are today’s jewellery designers innovating to create new pieces that speak to us in this day and age? Here are some of the most innovative jewellery designs in the world.

Recycled Jewellery
With everyone thinking green, jewellery created from recycled materials is increasingly popular. The trend goes way beyond incorporating recycled-glass beads into a design or re-moulding salvaged metals into new bits of Bling. Pieces of bicycle chains, musical instruments and electronics are all finding their ways into today’s jewellery designs. Rubber, plastic, cardboard—nothing is trash in the hands of today’s most creative jewellery designers. Holly Anne Mitchell creates crafty pieces out of recycled paper, including sweetener packets, and Eleanor Salazar works with retired pool balls to create unique earrings and interesting numbered rings.


Jewellery Gone Wild
If recycled typewriter keys and bike parts aren’t unusual enough, how about jewellery made from non-traditional materials from nature? There’s no law that says all that glitters must be made of gold and diamonds. How about something carved out of stone or shell or made out of beautiful feathers? NOVICA, in association with National Geographic, offers a gorgeous hand-carved emerald and ebony sunflower ring from India. For those who aren’t too squeamish, some designers are also creating jewellery out of human and animal bones. Bracelets made of tiny animal vertebrae, earrings that showcase a pair of animal claws, and asteampunk-inspired ring made out of watch gears and the skull of a Pipistrelle Bat are just some of the designs for sale by Murder Jewellery.

(Sunflower Ring: )

Jewellery in the Raw
Some jewellery designers are leaving their stones raw for an edgy-yet-earthy vibe. These stones tend to be much bigger than their cut and polished counterparts, making for some true statement pieces like the big, show-stopping rough stone necklaces from Meira T, or another diamond in the rough: her unique rough diamond ring. To accompany today’s modern gold rush, shiny gold nuggets are also being used in their natural form in many jewellery designs, showing up in everything from necklaces to bracelets to watch bands. These natural beauties have even been artfully incorporated into rings from Alaska Jewellery. The uniqueness of rough stones and nuggets means that no two creations will ever be alike.

(Alaska Jewellery Ring:
Electronic Jewellery
While recycled jewellery is making everything old new again, some jewellery designers are concentrating on creating pieces that look like they arrived here from the distant future via time machine. These tech-obsessed forward-thinkers are creating electronic jewellery. Now jewellery design doesn’t have to be static, like a frozen, unchanging traditional gold-and-gemstone ring. Innovative designs like the eJoux wristband from Biju Neyyan at Yanko Design can be changed at will, displaying electronic text or images of the wearer’s choice. Made of one continuous, flexible screen, these Bluetooth devices can even be connected to other electronic devices, so they can, for example, display the name of the track being listened to on an MP3 player. Another version of intelligent jewellery is the SKINtile electronic sensing jewellery being developed by Phillips. An electronic update to the mood ring, this flexible, adhesive jewellery senses changes in the wearer’s body and modifies its look based on its perception of the wearer’s mood.

(eJoux Wristband:
Functional Design
In an age where everyone feels some pressure to be all things to all people, some designers are demanding the same from their jewellery. No longer just an accessory, some of these innovative designs incorporate household items or other helpful gadgets. The creators of the Pilo Pilo Mini Cushion Ring, for example, noticed that people like to lean their faces against their fists and that sharp jewellery makes doing so impractical. Hence, they created a ring with a real, albeit tiny, pillow attached to it that makes it the perfect accessory for naps on the go. Ken Goldman’s jewellery is funny as well as practical. A ring made from a meat tenderizer might just keep the wearer out of a fistfight. A tiny serving platter ring is perfect for holding “finger foods” while the wearer mingles at a party. No shopper should go without the Ring Me Up receipt-holding ring, and survivalists everywhere will love the flint and steel ring duo that’s actually capable of sparking a blaze.

(Image Source:

Practically since the dawn of time, humankind has been adorning itself with jewellery. In essence, jewellery hasn’t changed radically since then; it’s still a status symbol and a form of expression. But imagine the look on primitive man’s face if he was confronted with an electronic bracelet! It’s quite clear that today’s innovative jewellery designers have taken wearable art to the next level.

post was supplied by

Full length and fabulous dresses – Time to Party.

A fabulous quote by socialite Susan Gutfreund in this month’s Vanity Fair “…You go to a black tie now and it’s so abnormal to see anyone wearing long. Most women it seems now wear their pyjamas out in the evenings.” I have to agree, and this is such a shame, especially at this time of year.

For Christmas is the perfect opportunity to really dress up. And this year there are just so many beautiful dresses that fit that term ‘full length and fabulous’. Here are a selection available now, with any voucher codes and discounts I could find to help your be a super-stylish-saver too.

Dorothy Perkins

Black embellished maxi dress Was £150.00 Now £105.00 click to visit Dorothy Perkins

Dorothy Perkins Offer: Up to 30% off everything online & in store
Valid from: Weds 28th November
Valid until: Sunday 2nd December
Discount applied at checkout

Click here to visit Dorothy Perkins


Purple Embellished Trim Maxi Dress Was £60.00 Now £48.00 click to visit Wallis

Teal Drape Embellished Maxi Dress Was £55.00 Now £38.50 click to visit Wallis

Offer – Up to 30% off everything at Wallis

Ends 1st December

Click here to visit Wallis

Miss Selfridge

Embellished Waist Maxi Dress Price: £59.00 click to visit Miss Selfridge

Miss Selfridge treat week

Check out the surprise treat of the day here.


Kerensa PLEATED PRINT MAXI DRESS RASPBERRY £350 click to visit Reiss

Reiss Offer

Get 20% off at Reiss

Full price items only, discount applied at the checkout.

Valid until 3rd December 2012

Click here to visit Reiss


Draped long silk dress £139.99 click to visit Mango

Jewelled chiffon gown £159.99 click to visit Mango

Sequins crystal beads gown £169.99 click to visit Mango

Phase Eight

Dolores Velvet Dress £120.00 click to visit Phase Eight

Monica Maxi Dress £130.00 click to visit Phase Eight

Cassini Cross Over Maxi Dress £85.00 click to visit Phase Eight

Free delivery at Phase Eight ends November 30th.


LORI LEE MAXI DRESS £195.00 click to visit Coast

VA VA DRESS £395.00 click to visit Coast