4 Ways To Get The Best Out Of Your Business In London

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There’s no denying that London is a fantastic hub for businesses just starting out due to its status as one of the world’s biggest financial capitals. 

Maintaining your success as a small business is as much about innovating your decision-making process as it is about exemplary customer service, and London is a hive of customers waiting to be influenced by your company.

Here are 4 ways to help you get the best out of the city for your business.

• Hire a Digital Marketing Agency

Digital marketing is an industry that just keeps growing due to the largely technical era we now live in, and agencies like Maratopia, a London-based marketing agency, can help you take the digital side of your business to the next level. 

With services like PPC, SEO, web design and copywriting on offer, the quality of your digital offering will only improve with professional help to target your ideal customer for the best results, and increase your online presence to the maximum to help you get the customer numbers you need to thrive.

• Make the Most of Advertising Opportunities

Advertising is at a premium in London, mostly due to the high demand. A 10 second advert on a digital billboard in London costs around £1400-£1600 for two weeks, and TMH Media estimates that adverts on the London Underground are seen by up to 150,000 people every hour. 

This makes the advertising business lucrative for the rush hour traffic each morning, and is targeted for tourists on the weekends and during school holidays. 

• Use Office Space Wisely

It comes as no surprise that office space comes at a premium price in central London, but there are ways to maintain a premium postcode in London without the hefty price tag.

For example, you can use services like HubbleHQ to rent flexible office space for meetings, hotdesks and event spaces. 

This means you can have the ultimate professional office space to meet clients, but do not have to pay for a location in the prestigious financial district of Canary Wharf, for instance.

• Ramp Up Your Social Media

Social media is such a key component of business presence in the online world in 2022, but more than ever, it’s also crucial for expanding your customer reach and introducing new customers to your brand and products or services. 

To achieve this, step up your game with your social media accounts by arranging for some professional photography of any products you have, using direct links to your company website in the biography section and creating regular posts to boost your place in the algorithm. 

You might also want to run giveaways to encourage interaction with your followers and customers through likes, shares and comments. You can even use live streams to interact with customers and demonstrate products or services in real time, which will only enhance your business’ credibility.

Do you have any tips for getting the best for your business in London? Leave your answer in the comments below!

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