If you don’t have a marketing strategy for your business, now’s the time to get one. Whether you’ve been in operation for five minutes or five years, there are always things you can do to improve performance and generate more leads. You may need to get in touch with a digital agency to work on your online presence or invest in some corporate gifts to retain existing customers, but having a well-researched marketing approach will really set you apart from your competitors. In no particular order, here are five top tips to help you market your business:
Post on Social Media
Social media is hugely popular around the world, so it’s worth setting up an account on the appropriate platforms so that you can reach and engage with a variety of different potential customers and deal with any customer service queries. As well as your customers, you’ll also be able to follow (and keep an eye on) your competitors and perhaps replicate their successful tactics. What’s more, social media will allow you to build brand awareness by showcasing your personality and company values.
Some marketing tactics can be quite intrusive and people often ignore them. To avoid being this type of annoying marketer, make sure you offer help rather than invasion. For example, you could email out an infographic filled with useful information or answer questions that have been asked in online forums.
Get in the Press
PR is a great way to market your business because it results in lots of attention without costing a penny. There are lots of ways to get into the press, such as creating a publicity stunt, donating to charity or taking part in a contest.
Build a Website
If you don’t have a website, you’re missing a trick! Having a website is your way to provide potential customers with a great first impression of your company whilst they’re researching which business is most appropriate for their needs. What’s more, you’ll be able to make money whilst you sleep, which isn’t something you can do in a shop that has to be closed up at night.
Give Items Away
Everyone loves a gift and they’re a fantastic way to build brand awareness and ensure potential/existing companies remember you going forward. Your giveaway items don’t have to be expensive, but will really make a difference nonetheless.
Of course, some marketing techniques will work better for certain businesses than for others, so it may take a while and some experimenting to figure out what’s right for you. Either way, your aim is to create a buzz around your brand and engage with your customers.