Bold sherbet colours mixed in with prints and acid wash shades. Digital prints of birds, trees and landscapes. Prada style pleated skirts and dresses that cover all bases for Summer occasions, from weddings to lazy picnics in the park. The Miss Selfridge Spring/Summer 2012 collection is a beautiful array of looks that will add an ice cream lustre to your wardrobe.
The Designed By collection, which was a huge hit when launched in Autumn, is continuing, my pick being the stunning hot pink skirt with the floral and bird print. The softest, lightest fabric, this skirt just needs a simple vest and toe post sandals to be the perfect summer outfit. The Designed By collection will be available online and in just 20 stores, so is sure to sell out very quickly.
And then we move onto pleats. A massive hit last summer, this is a trend that is not going to disappear any time soon. All over the catwalk at Prada, this is a very different look for those who remember Miss Selfridge as the home of the thigh skimming pelmet. In midi lengths, this seems to have been inspired by Olivia Palermo, and is a sophisticated look that could attract a whole new market to Miss Selfridge.
I love the sherbet colours that are all over this collection, they are just so fresh and very, very feminine. The lace and pleated dress below could be an original 1960s vintage piece, you can imagine Alexa Chung rocking this with some boyish brogues and a leather jacket.
There are also items that have a distinctly boho feel to them. I chatted to press officer Lisa Goody who told me that there had been lots of research in Ibiza which had led to the creation of sheer and embroidered dresses that had been designed to be worn over shorts and bikini’s,so that they could take you from the beach to the bar and beyond. These see through dresses also come in tie-dye varieties and with embellishment and beading to add an evening look to them. I will be writing a more detailed feature on these soon, so watch this space!
Another eye-catching trend that I think could be HUGE, are these gorgeous plastic tote bags. Coming in a range of colours, these really are the carry everywhere bags. Great for the beach, toting folders for college, a brilliant bag for Yummy mummy’s to carry nappies, wipes etc, or just your Saturday afternoon shopping bag, these are tough, durable, wipe clean and waterproof. I’m definitely adding this to my summer shopping must haves.
Miss Selfridge – Buy it now