One of the most important things you can establish as a blogger is good and positive links with SEO and PR companies. I read lots of great posts where bloggers show how they have built up their relationships with these types of companies in order to benefit their blog, and I thought it was about time I added my voice to the list.
I’ve been blogging for six years, and part of the reason I still have things to write about is that I have built up my links with both local and national PR and SEO companies which mean I still get the invites to events, the press releases that tell me of new products, and the opportunities to review. Even the most voracious of writers could suffer from writers block without a little help and ideas from creative agencies and PR/SEO companies. So, how do you make those links?
- Get in Touch
Don’t feel embarrassed about getting in touch with PR and SEO agencies. Many have their email and contact details on their websites, so, if you believe that there could be a mutually beneficial relationship (i.e. they represent beauty companies and you write about beauty), then drop them an email telling them a little about yourself and your blog, and asking them to keep you in mind for events etc. Include things like DA, trust flow, social media reach and anything else that might catch the eye and make you stand out from the crowd. Later you will also need to be measuring the ROI on your SEO services venture to see if you have achieved anything through your hard work.
2. Start Local
It is a good idea to find out which agencies represent businesses in your area. I have worked closely with Rewired PR and Gung Ho, both of whom are Birmingham based, and this is very useful when it comes to arranging local restaurant and Theatre reviews. Many companies are based in London, but even here you can find companies that are specific to an area, like Essex Web Design Studio, who not only represent a range of different clients, but also offer web design in Chelmsford. The benefit of contacting local companies is that you could arrange to meet and discuss any projects in person, rather than everything being done through email.
Twitter is a great way of getting onto a PR/SEO’s radar. Follow all the agencies you can find and then build up a relationship with them by chatting and helping with enquiries and polls, rather than just tweeting when they advertise an opportunity. You can also include the Twitter handles of PR companies in tweets if you know they work with a company that you have blogged about, this again helps you to make yourself known to agencies.
4. Make a Contact
Having a named person to contact is always a plus, so keep all those business cards you get given and you can then contact a person directly. PRs do tend to move to different companies on a regular basis, but if you have established a link, you will often find that your contact will not only stay in touch in a new role, but will often pass your details on to their replacement, hence maintaining your relationship.
Do you have any tips for developing links with PR and SEO agencies?