Create A Logo – Create a Presence

In the times in which we live, image and branding are everything. If you have a product to sell, or a company or brand to promote, you need to make sure that you have a logo that helps you to establish just who you are and what you are offering to the big wide world. Think about all the major companies and well known brands that are a market force today – Starbucks, Rolls Royce, Mcdonalds, Versace, Apple, Ralph Lauren Polo, all these brands have an instantly recognisable logo. You don’t need to see the name of the brand, or even any other wording, you know exactly who they are and what they are selling.

Photo by Mike from Pexels

Clearly the logo you use for your brand is important. It shows your style, your ethos, and most importantly, it is a statement of your intent. Today, with many new start ups appearing every single day, you need a logo that helps your ideas and business stand out from the rest. This is true whether you have an office or warehouse based building, an online store or website, or even an Etsy or eBay shop. Your logo is often the first thing that people see, your introduction to the world, and is a really good way of standing out to the world.

 

Two Wolves

Two Wolves are experts in creating the perfect modern logo for your brand or company. They understand everything that is important about finding a logo that not only suits your brand, but will work in the mediums of print – newspapers, billboards and business cards, and will also work online as an ad, as part of a website or on a mobile phone. Our logos these days have to be multi purpose and need to be viewed in a range of different mediums, and they need to work wherever we see them.

Photo by Vlad Ifrim from Pexels

The Process

The best logos, the ones that work and are memorable are deceptively simple. Two Wolves suggest that In 2021 it’s estimated that the average person encounters between 6,000 to 10,000 ads every single day. This means many logos will be seen and quickly forgotten. Because of this, Two Wolves talks about the need for Responsive Ads, ads that work whatever situation they are put into. They explain:

Digital mediums forced the issue. This means that your logo should easily fit on a billboard, the side of a company vehicle, your iPhone screen, a pen or business card, a button, a Facebook feed, the side of a building, the icon on a web browser (favicon); you get the idea.

 

One of the prime examples they give is Nike, an instantly recognisable tick symbol that you see and instantly know means Nike. The Nike symbol is simple, but is also adaptable, sometimes you see if accompanied by a slogan too ‘Just Do It’, but other times it is just the symbol, often with no words at all. Why does this work so well? For me it is clean and cool looking, not fussy, not all bells and buzzers, but that tick means ‘yes,’ it means success. It is also timeless and ageless, it will not need to be updated because it has no date attached to it, exactly what a successful logo should be. Nike is the template for what a good logo should look like. Does it work on a billboard? Yes. Does it work on a label? Yes. Does it work on a website? Absolutely. It works everywhere and everyone knows it.

 

 

 

 

 

Useful Tips To Create Good Content On Your Blog

I’ve been blogging now for almost eight years. I started blogging as a hobby, something to do to help me get my self esteem and confidence back after suffering from extreme post natal depression and a break down following the birth of my son Joe. The blog started out as a hobby, but soon became so much more than that, it developed into a career choice and a new start for me. This has not been an easy road, blogging is hard work and can mean working at strange times of day and night. But with a combination of good content, and developing social media management skills, a blog can continue to develop, grow and improve.

Here are some of my Blogging tips to help with content and promotion of your current blog. Let’s face it, if Carrie Bradshaw ever makes a comeback, she’ll be blogging rather than writing that column!

Content

Know Your Stuff

Blogging can be a mixture of writing about what you know about, and researching topics that you are not so sure of. The key is that your information is honest and true. You really can write about anything to keep your content fresh and new, but you must make sure you research your topic and check that any facts you write are correct.  If you write a lifestyle blog, the content can be very varied so you will need to check your facts, draft your piece, and then check your facts again.

Develop Your Voice

Blogging is a real form of writing as valid as anything you read in a newspaper, magazine and book. Because of this, developing your own voice and style is very important. Your personality and style needs to shine through your work, whether you be writing a wedding blog, a sports blog or a parenting blog.

Read other blogs and pieces on the internet for ideas and influences, but be careful that the influence is not copied directly, plagiarism is the worst thing that a blogger can possibly be guilty of and will lose any credibility that your blog may have gained.

Follow Your Instinct

When you are looking for new content, you should always follow your instinct. If something interests you and ignites a passion or gives you an idea, you may be able to use this to write some interesting, popular content. An example of this is a post I created about the 1950s fashions wore in the BBC Daytime series Father Brown. I often watch this series during the day and loved the outfits worn by the leading female characters, Lady Felicia and Bunty. I turned this into a blog post that proved to not just be popular, but to be evergreen. The TV series returned at the beginning of they year and it helped make that old post one of my most read of 2018.

If you find something interesting, and can create good content about it, others will probably want to read it too.

Accept Guest Posts

Writing is a time consuming business, but the best blogs create new content on a regular basis, some having a new post every day, others posting several times a day. This is where accepting guest posts can be a good way to keep content fresh without getting blogger burnout.

There are some good bloggers out there who are happy to write a guest post for a link back to their personal blog. This is particularly true of new bloggers who are hoping to improve their DA scores with some credible back links. Some bloggers have regular guest series where they invite different bloggers to write about the same topic. It keeps content fresh and interesting, introduces your audience to new bloggers, but also gives you a blogging break.

Unique Content 

All your content should ultimately be unique content, but you also need to look at particular unique content in the form of interviews and exclusives. If you interview someone for your blog, then this is completely unique because you have put the questions together and got your particular answers. This can create very popular content.

Subscribe to press releases from different agencies and pr contacts, and then check the print at the bottom. Many will give contact information for interviews that can be done in the flesh, over the phone and through email. In this way I have created content with the likes of Judy Murray, Gok Wan, Gloria Hunniford, Annabelle Nielson and Coleen Rooney amongst others. These interviews have been popular, quality content that is once again evergreen – I share the Judy Murray content during Wimbledon every year and it still gets good viewing figures.

Ultimately, a blog rises and falls on the standard of the content, it is up to you to keep it fresh and interesting. You owe it to your readers.

 

3 Ways to Give your Dentistry Website Top Ranks via Social Media

Social media marketing is an important part of a company’s digital marketing strategy. In this day and age, when almost everyone is on social media, social media marketing is no longer an option. It is the best way for companies and businesses to create brand awareness and let their services be known to a big magnitude of people.

A bigger percentage of businesses, big or small use social media to attract customers and believe you me, dentistry is no different. Therefore, if you are a dentist and would love to make a name for yourself online, then social media is a good platform for that. Before we get to ways that you can use to market yourself on social media, let’s first look at why social media is a good platform for your business.

  • Traffic and more traffic – As a dentist, you can agree that there is too much competition from other dentists out there, right? After all, business is all about competition. However, regardless of the competition, you must stand out and convince as many viewers as possible that you are among the best in the dentistry market.

Lucky for you, social media is the place to find the traffic that you need. Get as many people to our site as possible through Facebook, Twitter, Google Plus, Instagram, Pinterest and the like.

  • Social Media is a Big SEO Booster – for you to get a spot at the top search engine ranks like http://www.seoservicesusa.co/dental/, you must generate killer content pieces for your website, right? Well, this is an SEO strategy that a great majority of people are aware of. Interestingly, social media posts, likes and views will help you climb higher to the top rank.

Now that you have the best understanding of how social media is important for you, here are 3 ways of how to get search engine rankings through social media

local-dental-search-engine-optimization-sites

  1. Give your audience good quality pictures

Social media is a place where you interact with people from all walks of life and what is interesting is that you can interact with your potential client base on social media. The power of Facebook, Twitter, Instagram and any other relevant social media platform is strong enough to take your business or career to the next level. Having said that, you can give your social media audience good quality images of what you are all about. Believe you me, a picture says a lot.

  1. Link your audience to your Website

When doing your social media postings, you can leave a link for your audience that will direct them to your website. However, for that link to have some meaning, you must ensure that the actual post is relevant, convincing and above all worth reading. If not, not so many people will be interested in clicking that link.

  1. Keep posting

The joy of social media is the fact that you can post as many times as possible. There is no limit. As a dentist whose intention is to reach out to a mass audience, you can use this to your advantage. Leave relevant posts for your audience and be sure to leave a follow up address or contact details.

BIO

Teresa Rivers is a web content writer. She has been offering content writing services for 7 years now. For more on search engine optimization and digital marketing, visit this website http://www.seoservicesusa.co/dental/.