I’ve recently been considering re-designing my website, it has been over five years since it last had an update, and I am very attached to the pink lady on my site. I do regularly clean up my sidebar and ads, but changing the design itself is more of a challenge and a worry.
I use a custom wordpress design that I have always loved – it’s fresh, frothy and pretty and generally suits my blog and me. I’ve never really got around to buying a bespoke design for my site, although I can definitely see the benefits of changing to a cleaner, more sophisticated design (my good friend Emily Jayne did this recently and it looks amazing). But the blog design, and web designs in general are important, and can make a difference in terms of traffic and audience. A good friend Adam, from Essex Web Designs, states very clearly why design and layout is important:-
“Your company website is your virtual shop front: the place where you can find new customers, communicate and engage with them, and in many instances, trade with them – anywhere in the world, at any time of day.”
So there are clearly good reasons for wanting a striking, clean and tidy web design, but I do worry that after 5 years my design is a recognisable feature of my blog, and that, by changing it and making it look different, regular visitors may think they are in the wrong place and click out of the site, or that they just might not like a new design?
One of my current fave websites, in terms of layout, is Vogue.com. Like the magazine itself, the design is both classic and modern, fashion forward, and with many imitators. Vogue makes great use of photography, and has that iconic logo that is instantly recognisable. It suits Vogue perfectly.
I’m still thinking about what changes I want to make, but ultimately, your blog design should reflect you and your personality, whether that be stylish, elegant or slightly chaotic.