The Benefits Of A Website For Your Small Business

So you have started up your own small business, and things are going well. You have established your niche, are slowly building up a loyal clientele, and you are beginning to achieve the targets you set out with. The only thing is, that this is all a little slower than you would have wanted and you are looking for ways to speed up the process, and get your name and brand out there. A question would be – do you have a website?

Why A Website?

A Facebook page for your business is great, but it cannot reach the numbers that a good quality website can. Getting your brand out there on the national, European or even worldwide stage is all about getting it seen and making it accessible to the masses. A website does this, giving you a web presence that can be accessed from just about anywhere, with the potential to reach thousands of new customers and clients.

But I Wouldn’t Know Where To Start.

If you think that a website would be a great idea for your start up,consider quality website builders. If that is not an option for you, there are companies out there who will create a bespoke website that totally meets your needs and that of your business, creating a design that reflects the aims of your brand. Silky Ocean Studio is one such company that has created a wide and diverse range of sites for both businesses and individuals including hair salons, actors and building services. They can then also maintain and update your website each month, leaving you with one less job to do. Click here to find out more about their services. Another great option are pay monthly websites that are designed for you and you then pay monthly, almost like an online rent.

Mobile Friendly

These days it is all about the phone, and most websites can also easily be converted to an app that can be downloaded and used anytime, anyplace and anywhere. Even the most basic of sites can be made mobile friendly with the addition of a plugin, and this can mean that those who live for their technology can have your brand at the tip of their fingers.

Advantages Of Having A Website

You may just have a small shop or office where you run your business from, but having a website means that your business does not have to run 9-5 hours. It can be accessible 24 hours a day, welcoming new and potential customers all the time.

Your site can also say a lot about your business and can be used to promote your brand in other ways, for instance, a blog is a great way to introduce new product lines when they are in the production stages. You can also allow customers to add reviews and testimonials, and can encourage them to leave them online in order to improve your standing on Trustpilot and Google.

Finally, if your brand begins to spread its wings and grow, you can offer your services online. This can be through an online shop, or by offering online quotes for your services.

The Online world is right now, and the future. If you are not harnessing its potential, you could be seriously stunting your business growth.

 

Ensure Your Child’s Safety When Driving This Winter.

When driving, it’s a big responsibility transporting any passengers, and extra care and preparation is needed when younger children are in the car.

Are you really driving as safely as you can?

Keeping Your Car in Tip Top Condition

You need to make sure your care is road worthy, that tyres are in good condition, oil and water and screen wash is kept topped up, and that you have a battery charger for those cold winter days when it just won’t start. For the best equipment for your car, you can look at Best Buy Auto Equipment  who can also be a stockist for car parts if you find your car suffering from problems with the engine, clutch etc. Here you can find out the answers to questions such as how much does it cost for a car lift? and can get the best price for equipment.

Distractions

Even taking your eyes off the road for a few seconds can be extremely hazardous. In a few seconds you’ll have travelled several yards, and in that time the situation in front of you can change rapidly.

Are you prone to, say, looking at the radio or heating controls instead of the road? Do you tend to look back to address people in the back seat? Try to curb these tendencies. You owe it to your passengers to maintain focus.

Preparation

Ensure you know the laws regarding child seats. Make sure young children are properly seated and secure. If you’re using child seats, are they still up to the job? Can you fix them securely?

Have you remembered to switch off the airbag if your child is seated in the front? Indeed, can you switch off the airbag in your model of car? If not, be careful of what size child sits in the front as an airbag going off could injure rather than protect them.

Why not re-acquaint yourself with the rules of the road? Your knowledge may be outdated, so check the Highway Code and try some of the questions asked in example driving theory tests.

Check that you have the correct car seat.

Check that you have the correct car seat.

Tiredness and being alert

Do you drive when tired or fatigued? If so, be aware that reduced reactions can have dire consequences. It’s important to take breaks or not even drive in the first place if you think you’re not 100% alert.

Using phones and other equipment

While against the law, do you still use your mobile hand-held while driving? As in ‘distractions’ above anything that takes some or all of your attention off the road is highly dangerous to you and your young passengers.

Use a hands-free Bluetooth device if your car doesn’t have it built in. Even then, protracted and in depth phone conversations on the move are not advisable.

The same applies to adjusting music devices such as iPods or stereos.

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Margins for error

While modern cars have many safety features designed to reduce the likelihood of accidents, don’t become complacent. For example, in wet conditions slow down rather than rely on your car’s anti-skid features such as stability control and anti lock brakes to get you out of trouble.

Safety equipment is there to help as a ‘back up’ but it can’t compensate for irresponsible driving.

Using sat nav

While sat navs make a big difference to finding the way in unfamiliar territory, be aware of your actions while following directions. When you’re told to turn or change lanes, don’t forget to take the usual precautions such as checking the mirror and indicating properly.

Set Sat Nav before you start driving, or stop to reset it.

Set Sat Nav before you start driving, or stop to reset it.

Safety first

Driving yourself and young family members about is a major responsibility, and there’s much you can do to be safe. A lot is common sense, but preparation and keeping your focus on the driving plays a major part. While you must focus on seats etc, remember that the vast majority of the things you can do to ensure your child’s safety involves your own performance as a safe, responsible driver.

 

Online Identity theft – Are we oversharing?

We spend so much of our time online these days. We shop online, consult online doctors, do our banking online, book our holidays online and do our tax returns online. There seems to be nothing that we cannot do at the click of a button and businesses often rely on the ability to work online, many being completely based on the internet, with virtual premises and systems. Whilst this is brilliant for our convenience in a modern world, it does mean that our personal data is out there, floating around cyberspace as we give our details out to everything from TV licencing, filling out tax returns, to ordering presents for Christmas.

More data and information is shared through our love of social media. I am a huge fan of social media, using Twitter, Facebook, Pinterest and Instagram pretty much everyday. I am not ashamed to say that I use them all, both as a tool for sharing my work (and gaining more work) and also in a personal capacity. Facebook in particular is a way to keep in touch with friends and family who you don’t necessarily see all the time, to share photographs of Joe, and his milestones as he grows up. But are we putting ourselves in danger by our new obsession with over sharing.

Well, the answer is both yes and no. Online companies, and other companies who use the internet in some way are now taking our data, and its protection, very seriously. Companies collect data through master data management, with Microsoft’s Master Data Services becoming a preferred way of storing personal information – not just about the general public, but also about employees of said company. High levels of security have been put into place to monitor and restrict who is able to access and view our data which companies hold due to transactions and services. This is more reassuring than in the past, but our oversharing in other areas can still be a problem.

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This makes me giggle, but are we oversharing?

This makes me giggle, but are we oversharing?

Emails are a way that fraudsters can try to get us to give our personal details, and although Google is very good at filtering the spam from real emails, these spam emails still get through. As a blogger this has been a definite issue for me personally, with my email freely available on my blog for anyone who wants to try and make contact. This led to me removing my email from my homepage, there were just too many emails from cranks.

It got to the stage where I was getting email after email that claimed to be from my bank, or from Paypal, along with scores of emails about unclaimed vouchers and money I’ve inherited. Most of this was luckily filtered as spam, but some of it looks very plausible, and younger, more vulnerable people could well fall victim to it.

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Ultimately we need to be more vigilant ourselves when it comes to our data. We need to read the small print to see just how it is stored and used by the companies we give it to. The Data Protection Act of 2018 definitely improved matters, but you still need to look at whether you are ticking boxes to opt in or opt out. You have to carry some of that responsibility.