Create A Logo – Create a Presence

In the times in which we live, image and branding are everything. If you have a product to sell, or a company or brand to promote, you need to make sure that you have a logo that helps you to establish just who you are and what you are offering to the big wide world. Think about all the major companies and well known brands that are a market force today – Starbucks, Rolls Royce, Mcdonalds, Versace, Apple, Ralph Lauren Polo, all these brands have an instantly recognisable logo. You don’t need to see the name of the brand, or even any other wording, you know exactly who they are and what they are selling.

Photo by Mike from Pexels

Clearly the logo you use for your brand is important. It shows your style, your ethos, and most importantly, it is a statement of your intent. Today, with many new start ups appearing every single day, you need a logo that helps your ideas and business stand out from the rest. This is true whether you have an office or warehouse based building, an online store or website, or even an Etsy or eBay shop. Your logo is often the first thing that people see, your introduction to the world, and is a really good way of standing out to the world.

 

Two Wolves

Two Wolves are experts in creating the perfect modern logo for your brand or company. They understand everything that is important about finding a logo that not only suits your brand, but will work in the mediums of print – newspapers, billboards and business cards, and will also work online as an ad, as part of a website or on a mobile phone. Our logos these days have to be multi purpose and need to be viewed in a range of different mediums, and they need to work wherever we see them.

Photo by Vlad Ifrim from Pexels

The Process

The best logos, the ones that work and are memorable are deceptively simple. Two Wolves suggest that In 2021 it’s estimated that the average person encounters between 6,000 to 10,000 ads every single day. This means many logos will be seen and quickly forgotten. Because of this, Two Wolves talks about the need for Responsive Ads, ads that work whatever situation they are put into. They explain:

Digital mediums forced the issue. This means that your logo should easily fit on a billboard, the side of a company vehicle, your iPhone screen, a pen or business card, a button, a Facebook feed, the side of a building, the icon on a web browser (favicon); you get the idea.

 

One of the prime examples they give is Nike, an instantly recognisable tick symbol that you see and instantly know means Nike. The Nike symbol is simple, but is also adaptable, sometimes you see if accompanied by a slogan too ‘Just Do It’, but other times it is just the symbol, often with no words at all. Why does this work so well? For me it is clean and cool looking, not fussy, not all bells and buzzers, but that tick means ‘yes,’ it means success. It is also timeless and ageless, it will not need to be updated because it has no date attached to it, exactly what a successful logo should be. Nike is the template for what a good logo should look like. Does it work on a billboard? Yes. Does it work on a label? Yes. Does it work on a website? Absolutely. It works everywhere and everyone knows it.

 

 

 

 

 

The Benefits Of A Website For Your Small Business

So you have started up your own small business, and things are going well. You have established your niche, are slowly building up a loyal clientele, and you are beginning to achieve the targets you set out with. The only thing is, that this is all a little slower than you would have wanted and you are looking for ways to speed up the process, and get your name and brand out there. A question would be – do you have a website?

Why A Website?

A Facebook page for your business is great, but it cannot reach the numbers that a good quality website can. Getting your brand out there on the national, European or even worldwide stage is all about getting it seen and making it accessible to the masses. A website does this, giving you a web presence that can be accessed from just about anywhere, with the potential to reach thousands of new customers and clients.

But I Wouldn’t Know Where To Start.

If you think that a website would be a great idea for your start up,consider quality website builders. If that is not an option for you, there are companies out there who will create a bespoke website that totally meets your needs and that of your business, creating a design that reflects the aims of your brand. Silky Ocean Studio is one such company that has created a wide and diverse range of sites for both businesses and individuals including hair salons, actors and building services. They can then also maintain and update your website each month, leaving you with one less job to do. Click here to find out more about their services. Another great option are pay monthly websites that are designed for you and you then pay monthly, almost like an online rent.

Mobile Friendly

These days it is all about the phone, and most websites can also easily be converted to an app that can be downloaded and used anytime, anyplace and anywhere. Even the most basic of sites can be made mobile friendly with the addition of a plugin, and this can mean that those who live for their technology can have your brand at the tip of their fingers.

Advantages Of Having A Website

You may just have a small shop or office where you run your business from, but having a website means that your business does not have to run 9-5 hours. It can be accessible 24 hours a day, welcoming new and potential customers all the time.

Your site can also say a lot about your business and can be used to promote your brand in other ways, for instance, a blog is a great way to introduce new product lines when they are in the production stages. You can also allow customers to add reviews and testimonials, and can encourage them to leave them online in order to improve your standing on Trustpilot and Google.

Finally, if your brand begins to spread its wings and grow, you can offer your services online. This can be through an online shop, or by offering online quotes for your services.

The Online world is right now, and the future. If you are not harnessing its potential, you could be seriously stunting your business growth.

 

Ensure Your Child’s Safety When Driving This Winter.

When driving, it’s a big responsibility transporting any passengers, and extra care and preparation is needed when younger children are in the car.

Are you really driving as safely as you can?

Keeping Your Car in Tip Top Condition

You need to make sure your care is road worthy, that tyres are in good condition, oil and water and screen wash is kept topped up, and that you have a battery charger for those cold winter days when it just won’t start. For the best equipment for your car, you can look at Best Buy Auto Equipment  who can also be a stockist for car parts if you find your car suffering from problems with the engine, clutch etc. Here you can find out the answers to questions such as how much does it cost for a car lift? and can get the best price for equipment.

Distractions

Even taking your eyes off the road for a few seconds can be extremely hazardous. In a few seconds you’ll have travelled several yards, and in that time the situation in front of you can change rapidly.

Are you prone to, say, looking at the radio or heating controls instead of the road? Do you tend to look back to address people in the back seat? Try to curb these tendencies. You owe it to your passengers to maintain focus.

Preparation

Ensure you know the laws regarding child seats. Make sure young children are properly seated and secure. If you’re using child seats, are they still up to the job? Can you fix them securely?

Have you remembered to switch off the airbag if your child is seated in the front? Indeed, can you switch off the airbag in your model of car? If not, be careful of what size child sits in the front as an airbag going off could injure rather than protect them.

Why not re-acquaint yourself with the rules of the road? Your knowledge may be outdated, so check the Highway Code and try some of the questions asked in example driving theory tests.

Check that you have the correct car seat.

Check that you have the correct car seat.

Tiredness and being alert

Do you drive when tired or fatigued? If so, be aware that reduced reactions can have dire consequences. It’s important to take breaks or not even drive in the first place if you think you’re not 100% alert.

Using phones and other equipment

While against the law, do you still use your mobile hand-held while driving? As in ‘distractions’ above anything that takes some or all of your attention off the road is highly dangerous to you and your young passengers.

Use a hands-free Bluetooth device if your car doesn’t have it built in. Even then, protracted and in depth phone conversations on the move are not advisable.

The same applies to adjusting music devices such as iPods or stereos.

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Margins for error

While modern cars have many safety features designed to reduce the likelihood of accidents, don’t become complacent. For example, in wet conditions slow down rather than rely on your car’s anti-skid features such as stability control and anti lock brakes to get you out of trouble.

Safety equipment is there to help as a ‘back up’ but it can’t compensate for irresponsible driving.

Using sat nav

While sat navs make a big difference to finding the way in unfamiliar territory, be aware of your actions while following directions. When you’re told to turn or change lanes, don’t forget to take the usual precautions such as checking the mirror and indicating properly.

Set Sat Nav before you start driving, or stop to reset it.

Set Sat Nav before you start driving, or stop to reset it.

Safety first

Driving yourself and young family members about is a major responsibility, and there’s much you can do to be safe. A lot is common sense, but preparation and keeping your focus on the driving plays a major part. While you must focus on seats etc, remember that the vast majority of the things you can do to ensure your child’s safety involves your own performance as a safe, responsible driver.