Create A Logo – Create a Presence

In the times in which we live, image and branding are everything. If you have a product to sell, or a company or brand to promote, you need to make sure that you have a logo that helps you to establish just who you are and what you are offering to the big wide world. Think about all the major companies and well known brands that are a market force today – Starbucks, Rolls Royce, Mcdonalds, Versace, Apple, Ralph Lauren Polo, all these brands have an instantly recognisable logo. You don’t need to see the name of the brand, or even any other wording, you know exactly who they are and what they are selling.

Photo by Mike from Pexels

Clearly the logo you use for your brand is important. It shows your style, your ethos, and most importantly, it is a statement of your intent. Today, with many new start ups appearing every single day, you need a logo that helps your ideas and business stand out from the rest. This is true whether you have an office or warehouse based building, an online store or website, or even an Etsy or eBay shop. Your logo is often the first thing that people see, your introduction to the world, and is a really good way of standing out to the world.

 

Two Wolves

Two Wolves are experts in creating the perfect modern logo for your brand or company. They understand everything that is important about finding a logo that not only suits your brand, but will work in the mediums of print – newspapers, billboards and business cards, and will also work online as an ad, as part of a website or on a mobile phone. Our logos these days have to be multi purpose and need to be viewed in a range of different mediums, and they need to work wherever we see them.

Photo by Vlad Ifrim from Pexels

The Process

The best logos, the ones that work and are memorable are deceptively simple. Two Wolves suggest that In 2021 it’s estimated that the average person encounters between 6,000 to 10,000 ads every single day. This means many logos will be seen and quickly forgotten. Because of this, Two Wolves talks about the need for Responsive Ads, ads that work whatever situation they are put into. They explain:

Digital mediums forced the issue. This means that your logo should easily fit on a billboard, the side of a company vehicle, your iPhone screen, a pen or business card, a button, a Facebook feed, the side of a building, the icon on a web browser (favicon); you get the idea.

 

One of the prime examples they give is Nike, an instantly recognisable tick symbol that you see and instantly know means Nike. The Nike symbol is simple, but is also adaptable, sometimes you see if accompanied by a slogan too ‘Just Do It’, but other times it is just the symbol, often with no words at all. Why does this work so well? For me it is clean and cool looking, not fussy, not all bells and buzzers, but that tick means ‘yes,’ it means success. It is also timeless and ageless, it will not need to be updated because it has no date attached to it, exactly what a successful logo should be. Nike is the template for what a good logo should look like. Does it work on a billboard? Yes. Does it work on a label? Yes. Does it work on a website? Absolutely. It works everywhere and everyone knows it.

 

 

 

 

 

Finding A New Job – A Few Hints And Tips

Covid 19 has left many people searching for a new job, and whilst this can be a scary, uncertain time, there are things you can do that can improve your chances in the employment market. You may find that the loss of one job can lead to you doing something that you have always wanted to do, retraining for a new career, taking the chance to do something different. One door may be closing, but another could just be opening up.

If you are looking for employment, here are a few hints and tips that could make the search a little easier.

Use the Internet

There are many things you can do in the search for a new role. You need to be looking everywhere, not just the Job centre or the local newspapers. Many jobs are now advertised online on sites like CVVID, so you need to make sure you register on sites like this as this gives you a much wider search remit. CVVID is great in that you can upload a video CV where you can really show your potential to employers by letting your enthusiasm and personality shine through, and this could be the way forward in your job search.

Update that CV

A video CV does not mean that you should completely discard the original paper copy. Make sure your CV is up to date, and then send it out to potential employees, both electronically through email, and as a paper copy for more traditional firms. Don’t just apply for actual jobs, but send that CV, along with a covering letter, to firms you are interested in working with, ask companies to keep it on file in case an opportunity does arise – you have to put yourself out there in order to achieve.

Be More Flexible

Don’t just apply for roles that you think you have experience of, look at jobs that actually interest you. Many jobs offer some form of training and your enthusiasm and positivity could be your unique selling point, enabling you to try something new, maybe something that has always been a dream job. At the end of the day, the worst that could happen is that the company says no so it has to be worth a try, particularly if you feel like you are stuck in a rut workwise.

Look the Part

So you’ve applied for that dream job, updated the CV and bingo! you’ve got an interview. You know that you would be perfect for this position, but now you have to shine at the interview. You know that you can dazzle them with your knowledge and answers, but the reality is that your first impression starts the minute you enter the room, before you’ve even opened your mouth. The way you look and present yourself is truly your first impression, and so it pays to look the part.

 

 

 

 

The Benefits Of A Website For Your Small Business

So you have started up your own small business, and things are going well. You have established your niche, are slowly building up a loyal clientele, and you are beginning to achieve the targets you set out with. The only thing is, that this is all a little slower than you would have wanted and you are looking for ways to speed up the process, and get your name and brand out there. A question would be – do you have a website?

Why A Website?

A Facebook page for your business is great, but it cannot reach the numbers that a good quality website can. Getting your brand out there on the national, European or even worldwide stage is all about getting it seen and making it accessible to the masses. A website does this, giving you a web presence that can be accessed from just about anywhere, with the potential to reach thousands of new customers and clients.

But I Wouldn’t Know Where To Start.

If you think that a website would be a great idea for your start up,consider quality website builders. If that is not an option for you, there are companies out there who will create a bespoke website that totally meets your needs and that of your business, creating a design that reflects the aims of your brand. Silky Ocean Studio is one such company that has created a wide and diverse range of sites for both businesses and individuals including hair salons, actors and building services. They can then also maintain and update your website each month, leaving you with one less job to do. Click here to find out more about their services. Another great option are pay monthly websites that are designed for you and you then pay monthly, almost like an online rent.

Mobile Friendly

These days it is all about the phone, and most websites can also easily be converted to an app that can be downloaded and used anytime, anyplace and anywhere. Even the most basic of sites can be made mobile friendly with the addition of a plugin, and this can mean that those who live for their technology can have your brand at the tip of their fingers.

Advantages Of Having A Website

You may just have a small shop or office where you run your business from, but having a website means that your business does not have to run 9-5 hours. It can be accessible 24 hours a day, welcoming new and potential customers all the time.

Your site can also say a lot about your business and can be used to promote your brand in other ways, for instance, a blog is a great way to introduce new product lines when they are in the production stages. You can also allow customers to add reviews and testimonials, and can encourage them to leave them online in order to improve your standing on Trustpilot and Google.

Finally, if your brand begins to spread its wings and grow, you can offer your services online. This can be through an online shop, or by offering online quotes for your services.

The Online world is right now, and the future. If you are not harnessing its potential, you could be seriously stunting your business growth.