Create A Logo – Create a Presence

In the times in which we live, image and branding are everything. If you have a product to sell, or a company or brand to promote, you need to make sure that you have a logo that helps you to establish just who you are and what you are offering to the big wide world. Think about all the major companies and well known brands that are a market force today – Starbucks, Rolls Royce, Mcdonalds, Versace, Apple, Ralph Lauren Polo, all these brands have an instantly recognisable logo. You don’t need to see the name of the brand, or even any other wording, you know exactly who they are and what they are selling.

Clearly the logo you use for your brand is important. It shows your style, your ethos, and most importantly, it is a statement of your intent. Today, with many new start ups appearing every single day, you need a logo that helps your ideas and business stand out from the rest. This is true whether you have an office or warehouse based building, an online store or website, or even an Etsy or eBay shop. Your logo is often the first thing that people see, your introduction to the world, and is a really good way of standing out to the world.

Logojoy

Logojoy help you create a logo to be proud of. You can design a personal logo for any business or venture, with the average design time taking just 45 minutes. Logojoy say

Logojoy uses artificial intelligence to instantly generate beautiful, unique logo ideas for your business.

The beauty of Logojoy is that it is very easy to use. It’s robot designer Dezi has so far created designs totaling more than 100 million for a wide range of companies, and has worked with almost 44,000 entrepreneurs who wanted to give their company a new look. One of the things I love about Logojoy is that you don’t pay to use the system to create your designs, you use the system freely, and only pay once you have a usable design that you love and would be happy to use to promote your business,

The Process

You start the design process by entering your brand name. Logojoy then offers a range of generated designs featuring different layouts and fonts so it can get a general idea of your needs and style. You are asked to highlight five or more designs to create a style shortlist that can be used as inspiration. Next you move onto colour schemes, looking at spectrum’s of colour that make up mini palettes. I initially chose a pink colour scheme for my fashion-mommy logo, but the great thing is that you can later change this if you decide something else looks better, or is more appropriate.

The next step is to add a slogan if you so wish, with the advice from Logojoy being that short and snappy often works best. I chose something simple – ‘fashion-beauty-lifestyle’ which basically sums up exactly what ‘fashion-mommy’ is all about. You can also chose symbols from a wide range, with keywords generating a range of images, and also generating other related keywords, from where you can find even more images. I used the key words fashion and beauty at first, but later used a more specific ‘high heels’ tag to find an image that I wanted.

Once you have completed these steps, Logojoy will give you a choice of logo’s that it has generated based on your choices. I had logos with different fonts, image logos and different colours from my spectrum collection. There was also an option to click for more logo’s if none of the ones presented are suitable, but I really liked a simple, elegant design with a shoe at the centre.

You can then move forward to a refining screen, where you can change colour, font size, image, image colour, layout, quite literally everything about your Logo. I had opted for a pink/red colour spectrum, but changed it to a darker shade of blue which I found to be more striking. I made the font more Art Deco in design, echoing one of my passions, and also changed the colour of my slogan and image to a glamorous shade of red.

I created a logo that I am really proud of, one which would be perfect for letterheads, emails, business cards, literally everything that would help me promote my blog. The premium package costs just $65, and you can also get social media add ons. Your logo is converted to different file sizes and formats so you can use it in many different ways, and the cost includes support if you decide to change anything about your logo any time after the initial 24 hours after design.