In the times in which we live, image and branding are everything. If you have a product to sell, or a company or brand to promote, you need to make sure that you have a logo that helps you to establish just who you are and what you are offering to the big wide world. Think about all the major companies and well known brands that are a market force today – Starbucks, Rolls Royce, Mcdonalds, Versace, Apple, Ralph Lauren Polo, all these brands have an instantly recognisable logo. You don’t need to see the name of the brand, or even any other wording, you know exactly who they are and what they are selling.
Clearly the logo you use for your brand is important. It shows your style, your ethos, and most importantly, it is a statement of your intent. Today, with many new start ups appearing every single day, you need a logo that helps your ideas and business stand out from the rest. This is true whether you have an office or warehouse based building, an online store or website, or even an Etsy or eBay shop. Your logo is often the first thing that people see, your introduction to the world, and is a really good way of standing out to the world.
Two Wolves are experts in creating the perfect modern logo for your brand or company. They understand everything that is important about finding a logo that not only suits your brand, but will work in the mediums of print – newspapers, billboards and business cards, and will also work online as an ad, as part of a website or on a mobile phone. Our logos these days have to be multi purpose and need to be viewed in a range of different mediums, and they need to work wherever we see them.
The best logos, the ones that work and are memorable are deceptively simple. Two Wolves suggest that In 2021 it’s estimated that the average person encounters between 6,000 to 10,000 ads every single day. This means many logos will be seen and quickly forgotten. Because of this, Two Wolves talks about the need for Responsive Ads, ads that work whatever situation they are put into. They explain:
Digital mediums forced the issue. This means that your logo should easily fit on a billboard, the side of a company vehicle, your iPhone screen, a pen or business card, a button, a Facebook feed, the side of a building, the icon on a web browser (favicon); you get the idea.
One of the prime examples they give is Nike, an instantly recognisable tick symbol that you see and instantly know means Nike. The Nike symbol is simple, but is also adaptable, sometimes you see if accompanied by a slogan too ‘Just Do It’, but other times it is just the symbol, often with no words at all. Why does this work so well? For me it is clean and cool looking, not fussy, not all bells and buzzers, but that tick means ‘yes,’ it means success. It is also timeless and ageless, it will not need to be updated because it has no date attached to it, exactly what a successful logo should be. Nike is the template for what a good logo should look like. Does it work on a billboard? Yes. Does it work on a label? Yes. Does it work on a website? Absolutely. It works everywhere and everyone knows it.