Many businesses have come under criticism for their approach on environmental issues, with some consumers even switching their most loyal brands to competitors as a result. But innovative businesses are now quickly realising that deploying an eco-conscious tangential change in their material sourcing is what consumers want.
Sustainability within retail refers to the sourcing of eco-friendly materials that make up the fabrics used in clothing. Other factors include the working conditions of the people producing the materials, the materials total carbon footprint as well as what happens to it once it’s discarded by its owner.
There are many ways in which we can make our shopping and fashion habits more sustainable, and better for the planet. One way is to look at the fabric that we use and look for kinder alternatives.
Bamboo is one such alternative, and is growing in popularity when it comes to our clothing. Bamboo absorbs 2x more carbon dioxide than trees, which is why they are known to act as carbon sinks. It also generates a vast amount of oxygen, totalling up to 30% more than most plants and trees. The great thing about Bamboo is that it grows quickly and is a sustainable plan, making it a perfect eco-alternative to fast fashion. It is also super luxurious, so it feels like a real treat to wear it, particularly in the form of dressing gowns and bathrobes like those created by Bamigo.
Charity Shop Shopping
Charity shop shopping, and shopping for nearly new and preloved clothing has become a real style statement in recent years, as people try to avoid buying more ‘fast fashion’ that will be worn a couple of times and then end up in landfill. Charity shops offer the option of buying real quality items including designer names and vintage pieces, at the fraction of the original cost. Not only does this help the buyer to create an original look, but because this is preloved, it can also feel guilt free, which is always a good thing.
Big Brands Can Be Good
Massive brands with large consumer followings such as H&M are starting to roll out their efforts to a more sustainable planet. They announced last year that they aim to use only recycled materials by 2030 and by 2040 it wants to be 100% climate positive. Of course, it’s one thing making a bold statement but it’s another to follow up on it by implementing changes straight away. As the world’s second largest clothing retailer, they currently source 35% of materials from recycled or sustainably sourced materials, although their goal is in years to come, they still have a long way to go in order to achieve it.
Going ‘eco’ shouldn’t mean a change of desirability of the clothing. People buy clothes because they like the aesthetics of them, and going green shouldn’t mean beige, “oatmeal-coloured fashion that are oversized or lacking in any sort of luxury” as Stella McCartney puts it, it’s a nod in the direction of the way fashion brands are being experimental when it comes to how they continuously mould their strategies.