Good American Jeans Guide: Everything You Need to Know About Sizing, Shopping, and Sales

Find Out Who Owns Good American and What Makes Their Bottoms So Special.

Image courtesy of Glamour.

Good American is a size-inclusive clothing line that offers a wide range of women’s clothing options. Some of the many clothing options Good American is known for include:

  • Dresses
  • Swimwear
  • Jackets and other outerwear
  • Shoes (boots, pumps, sandals, and more)
  • Bodysuits
  • Tops, tanks, and tees

With that said, the Good American brand didn’t always sell such a wide variety of products. There was a time, back when the brand first launched, when it only sold bottoms. This was born from the founder’s own frustrations with the fashion industry and having size-inclusive options available for women’s jeans. 

Where Can You Buy Good American Brand Products?

You can see plenty of Good American’s products modelled on their official Instagram page.

Good American products can be purchased at select retail locations in the USA and internationally. At the time of writing this, the brand doesn’t have its own dedicated retail store locations, instead, you can buy its products at other retailers like Evereve, Anthropologie, Nordstrom, and Neiman Marcus. Some international retailers are:

  • David Jones (Australia)
  • Lane Crawford (Hong Kong)
  • El Palacio de Hierro (Mexico)
  • Flannels (UK)
  • Bloomingdale’s Dubai (UAE)

The most convenient place to purchase Good American products is on the brand’s official online website The official website does offer international shipping for those who live outside of the US but still want to get their hands on their fantastic catalog. Good American products can also be found on other reputable online retailers like Shopbop.

Good American’s Founders

Emma Grede

Emma is a mother of four, CEO,  chairwoman, and board member of multiple organizations and companies. Image courtesy of Mollysims.

Emma Grede has a long history in the fashion industry. After studying business at the London School of Fashion Emma worked on fashion show productions for Inca Productions. She would then move on to founding and running the talent management and entertainment marketing agency ITB. After ITB was acquired by Rogers & Cowan, Emma and Khloe Kardashian joined forces and founded Good American which Emma is still CEO of to this day.

Khloe isn’t the only Kardashian to partner with Emma on a fashion-related business venture. Kim Kardashian and Emma are both founding partners of the inclusive underwear, loungewear, and shapewear brand SKIMS. Emma is also the co-founder of the plant-powered cleaning brand Safely, which specializes in chemical-free cleaning products.

Emma Grede is also a strong advocate for women’s empowerment as well as diversity and inclusion. She is a board member and trustee of Women for Women International and Baby2Baby. She has also done work as the chairwoman of Fifteen Percent Pledge, an organization that asks businesses to reserve at least 15% of their shelf space to Black owned products and brands.

Khloe Kardashian

It’s always nice to see the face of a company wearing and using the very products they sell. Image courtesy of ETonline.


The idea of the Good American brand was birthed from Khloe’s own frustrations and experiences with women’s fashion. Khloe has proven she is more than capable of spearheading large projects. Her work as the executive producer of the incredibly popular E! series Keeping Up With The Kardashians is proof of this, but if you want more we can cite the success of the second hit show she has been executive producer of, HULU’s The Kardashians. The show currently sits as the most-watched series premiere on HULU here in the United States.     

She has also shown a dedication to health and wellness by hosting and producing the docu-series Revenge Body with Khloe Kardashian. For someone with a passion for women’s health and a clear talent for executive roles starting a clothing line was probably inevitable. But even the best of us need help when your goal is bringing innovation to an industry and Emma Grede was the perfect woman for this particular job.

Good American Jeans

As mentioned before, Good American is most well-known for its jeans. What you might not know is just how many different types of jeans Good American has in its catalog. A good place to start would be their best-sellers section but if you’re looking for something more specific you should check out one of their many collections.

Good American’s Power Stretch Pull-On Jeans

The Power Stretch Pull-On Jeans are some of the most comfortable jeans on the market. Say goodbye to zippers and buttons, with these you just pull them up and head out. The jeans in this collection use Good American’s own soft and stretchy fabric to adjust to your natural curves. These pull-ons are available as:

  • Skinny jeans
  • Straight jeans
  • Relaxed jeans
  • High waist jeans 
  • Bootcut and Flared jeans


These straight jeans are available in 2 colors, Indigo 490 (light blue) and Indigo 491 (dark blue). Image courtesy of Good American.

The Power Stretch Pull-On Straight Jeans are one of Good American’s most innovative and size-inclusive jeans ever. The jeans are available in sizes XS through 5XL. These jeans are made from soft, stretchy, and comfortable denim as well as 81.5% cotton, 5% recycled cotton,  4.5% elasterell-p, 5% recycled polyester, and 4% elastane. All of these ingredients come together to form a pair of jeans that comfortably adapts to your body and guarantees a perfect fit every time.

Good American’s Compression Denim Jeans

The Good American brand is known for its innovation when it comes to jeans, after all, they invented the size 15s. Here we have one of their latest innovations to jean fashion, The Compression Denim system. All of the jeans in this system are available in a wide range of sizes, so you’re guaranteed to find something that fits your curves just right. The jeans in this system offer three levels of sculpted compression:

  • Level 1 (Light Compression) – Made from Good American’s exclusive sculpting denim holds your curves perfectly thanks to its signature gap-proof waistband and tummy-smoothing technology.
  • Level 2 (Super Compression) – The jeans at this level are designed to allow the wearer to adjust the level of waistline compression with buttons.
  • Level 3 (Mega Compression) – These jeans allow you to adjust the level of waistline compression with a built-in corset and side zipper.

Level 1 Compression: GOOD LEGS SKINNY JEANS

These skinny jeans are available in 2 colors, Indigo 311 and Indigo 268 (light blue). Image courtesy of Good American.

The Good American Good Legs Skinny Jeans are their #1 best-selling skinny HiRISE jeans. It features flat tummy tech and the compression system’s gap-proof waistband. These jeans are designed to flatter all of your curves.


These jeans are only available in one color, Indigo 440. Image courtesy of Good American.

The Good Classic Boot Super Compression Jeans are designed to make you look taller and your legs look longer all while providing you with the extra waistline compression you expect from level 2 compression jeans. These jeans allow you to adjust your level of compression with the 4 buttons on the front and offer reinforced belt loops and a gap-proof waistband. All these features are on a pair of jeans that’s available in all sizes between 00 and 24 plus.

Good American’s Good ’90S

Who doesn’t like the 90’s? Good American certainly does, as we can see from their line of Good 90’s jeans. The jeans aim to capture that iconic 90’s look while also providing you with the Good American quality and features you expect from their jeans. Some of their Good 90’s jean options include: skinny jeans, loose jeans, flare jeans, high-waist jeans, and straight jeans.

Good Skate Cashmere Jeans

These cashmere jeans are only available in one color, Indigo 343. Image courtesy of Good American.

The Good Skate Cashmere Jeans offer the wearer a flexible and comfortable fit, while also providing plenty of extra leg room. These jeans are made from 73% cotton, 20% recycled cotton, 5.5% cashmere, and 1.5% elastane. They are available in sizes 00 through 30 plus. Pair these jeans with some sneakers or heels and obtain a look that is both casual and cool.

Why Are Good American Jeans So Expensive?

Good American’s jeans tend to float between $90 and $245. This probably seems a bit pricey for a pair of jeans. Under normal circumstances, we would agree with you, but Good American jeans aren’t normal jeans. Good American jeans are manufactured right here in the US and are made using high-quality materials. These jeans are also built to last, so buying a pair feels more like an investment in your wardrobe for the future. Good American jeans are also crazy soft and very flexible, meaning they will adapt and change to your body if your body goes through subtle changes. 

It doesn’t have to be all bad when it comes to prices. Good American’s website often runs sales on many of its jeans and even has an entire section of its site dedicated to items that are on sale. You can even get some of their jeans up to 50% off their usual price during holidays and other limited-time events!


The Good American brand continues to provide women the world over with jeans that are absolutely fabulous in their designs, high-quality in their materials and construction, and empowering with their size-inclusive options. This brand has pushed the fashion industry forward with its message and based on the brand’s popularity, women are definitely agreeing with them. Here’s hoping that other brands follow Good American’s lead and make size-inclusive clothing options an industry standard.

Good American jeans are for all women of all different body types.


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