beachwear,  fashion,  shopping,  style

Gudrun Sjoden – taking inspiration from the Far East

This Spring, Scandinavian fashion legend Gudrun Sjoden is taking her inspiration from Far Eastern travels, with collections inspired by Hong Kong, Indonesia, Japan and China. With new Spring/Summer campaign imagery chocked full of beautiful settings and gloriously colourful clothing, this might just be Gudrun’s best ever work.

Li- Wei dress £99 Click to visit Gudrun Sjoden
Li- Wei dress £99 Click to visit Gudrun Sjoden
Ubud dress £65 click to visit Gudrun Sjoden



Review of the Kimono Jacket coming up next week.


Gudrun’s collections are based on great quality cotton and organic fabric, beautiful prints taking inspiration from a wide variety of settings and sources, and wonderful use of colour that reflects the vibrant nature of the designer herself.  I adore the styling for the campaigns, it is always a little bit wild and avant garde, with clashing colours and prints thrown together to create unforgettable looks. But I do think they are also a little bit editorial, and with so many pieces put together, the beauty of individual pieces can be lost.

As a Gudrun fan, I was thrilled to be sent some pieces from the current collection. The first piece I am going to review is the Ubud dress in the black print. This is a gorgeous, shift style dress in stretchy cotton. It is part of the range inspired by Indonesia, with a Balinese Ubud continious pattern all over the dress. It is sleeveless, but looks great teamed with a cardigan, making it the perfect piece for both Spring and Summer. Indeed, I think this dress will look amazing worn over a bikini on hot Summer holidays, and with the none-crease nature of the fabric, I will definitely be packing this come June.

“Ubud” dress in modal £65 click to visit Gudrun Sjoden
“Ubud” dress in modal £65 

I wore this dress last weekend, a sunny but cold day where tights and a jacket were still most definitely required.  I left the dress loose, but think you could easily add a thick belt if you wanted a more fitted look. As it is, it makes great weekend wear, comfortable, non- crease, and really versatile. Imagine adding sandals for a Summer’s day picnic in the park, or a denim jacket and ballet flats for another casual weekend look.



Adding a jacket

At the New Walsall Art Gallery with Joe.

Fashion Friday on



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