The most popular social media sites have millions of active users who visit the platforms every day. Besides, there are plenty of less-known SM websites that a brand could also take advantage of if it is looking to establish it and attract new fans.
If you are looking to grow your presence on social media, expect to put in a lot of effort to reach satisfying results. Here are some tips to help you with that.
If you were to look through some social media pages, you would notice that many of them are organizing giveaways and contests. The goal behind this type of content is pretty simple — people love free stuff, and they will be eager to share giveaway posts to participate. And the more people share it, the more newcomers a brand can expect to join.
The prizes themselves do not have to be too expensive. Even simple knick-knacks like stickers or custom mugs will do. You can take advantage of mug printing services and order a bulk of mugs with your brand elements on them and give them away on Facebook or Instagram.
Sell Products Directly on SM
One of the most recent trends of ecommerce and social media is selling directly on the platforms. Facebook has a feature that allows brands to create listings on the website instead of redirecting potential customers to a landing page. In other words, the shopping process became simpler.
The trend should not be that surprising. Entrepreneurs have been pushing for new ways to improve customer experience and offering them an easier way to shop.
Take this, for instance: more than 10 thousand Shopify stores have integrated print on demand to eliminate redundant business processes. Efficiency is key to making customers and employers happy. And if eliminating unnecessary steps and simplifying the purchasing process helps with happiness, a brand should take advantage of it.
Emphasize Content Quality and Variety
Do not expect to grow your social media channels with lackluster content. If anything, you should focus on publishing high-quality posts. Otherwise, people will not engage, and your efforts will go to waste.
In case you do not possess the skills to come up with ideas yourself, hire someone who can manage SM content for you.
Besides quality, it is also important to introduce some variety. Posting the same things over and over will become tiresome for your followers. Some social media content ideas that will spice things up for your brand include:
- Behind-the-scenes stuff, such as teasers of what is coming next
- Short animations
- Articles from authority websites
Encourage Engagement From Followers
Having interesting content is one of the best ways to encourage engagement from followers. Social media algorithms work in mysterious ways, but the more engagement a post receives, the more people it will reach, similar to what happens with giveaways that go viral.
In addition to publishing quality posts, you should also encourage followers to share, like, and comment.
For instance, if you create a poll or ask a question, the odds of receiving comments on the post are relatively high, especially when you compare it to some other types of content.
Responding to comments is also worth a shout. Not only will you encourage more engagement, but people will see that you want to establish relationships with your followers by showing your human side and genuinely responding to what they are saying. Doing so will be another step toward developing your presence on social media.
Collaborate With Influencers
Influencers became one of the cornerstones for marketing strategies. Nowadays, most brands want a shoutout from established influencers. After all, an average person is likely to believe the words of a personality rather than a corporation, and it is one of the primary reasons why influencers are so prominent.
Influencer marketing does not have to be too complicated. If a brand struggles to strike partnerships with A-tier celebrities, it can switch to micro-influencers instead. Despite the fact that micro-influencers have fewer followers, they still offer a lot of value because their content gets great overall engagement.
Once you establish a relationship with an influencer, be sure to maintain it because finding another reliable influencer again might be quite difficult.
Stick to a Schedule
The last piece of advice is about your schedule. Once you establish a time when you post content, stick to it because your followers will have expectations. Failing to provide content around the usual time will result in poorer engagement.
If you cannot meet the deadline live, use Hootsuite or other social media scheduling tools that let you prepare content in advance and publish it automatically.