I love introducing Fashion-Mommy readers to new brands and stores, especially if they offer a range of fashionable, yet affordable products. Today it is my pleasure to introduce the brand Zaful. A new label available worldwide, Zaful mixes classic lines with fashion forward looks at prices that rival Primark and supermarket fast fashion. It’s ethos is clear – the emphasis is on design, affordability and quality.
“…Our exciting brands consist of emerging new designers and our discerning buyers have a keen eye for the best look anywhere so you can always find a style to call your own. Fashion is more than simply style: it also represents our aspirations, which is why our designs are as unique and individual as you…”
With so many similar pieces on the High Street, and with people desperately searching for their own style, the opening for new designers offering a point of difference has never been greater, and that is what Zaful is offering. The current collection has everything, from cute sweatshirts perfect for Halloween, metallic pleated skirts which are such a huge story this season (and this one is a bargain at less than £20), and the blanket style wraps that are, once again, the perfect transitional cover up.
Accessories are also well represented, with a great and unusual range of bags, and jewellery which is priced so cheaply it could sort all your Christmas shopping worries regarding stylish stocking fillers. I am also rather obsessed with the range of hats, many of which have the seriously stylish cloche styling that was so popular in the 1920s – these are less than £10 so you can well afford to splurge, or spend the change on a matching scarf.
Here is my edit of Zaful – would love to hear your thoughts and if any pieces catch your eye.
Zaful – Fashion-Mommy Edit