Jaeger A/W Press Day – Raiding the Archives
When a company is celebrating 130 years in business, it is a fair bet to say that their archives would be rich in quality and style, and totally ripe for modern re-invention. That is the story that was on display at the Jaeger A/W press day that took place last month in a rather lovely part of London.
Jaeger had decided to look ‘back to the future’ for its latest collections, finding key pieces from the past, and then tweaking the designs for 21st century sensibilities. The original pieces were shown on a brown mannequin, with the modern interpretation being shown on a white mannequin. I have to say that in many cases, the original design was timeless and totally lived up to our modern-day ideals of style. But the new designs are fabulous, and sure to be modern classics themselves. Who knows, maybe in another 130 years we may be seeing new versions of these designs.
There were also a series of brand new designs that just epitomized classic, grown-up elegance. This was not a collection concerned with ‘fashion’ as a throwaway, disposable form. Instead, this collection was aiming for longevity in your wardrobe, with pieces that you will wear year after year after year. The coats, in particular, are just superb in every way, whilst the shift dresses are suitable for every occasion.
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13 Comments
fashmr Paul
Oh wow – What a wonderful looking event – I really would have loved to have walked around that one ! It looks fab
:0)
Paul
fashion-mommy
It was stunning Paul, so many lovely items. I am going to try to write a second post on menswear and accessories as it was all too much for one post.x
Coombemill
I would love a chance to wear one of those lovely coats. Some real statement styling there
fashion-mommy
I think they are brilliant because they will literally last forever. I search for vintage Jaeger in charity shops and have been lucky enough to find a few pieces.x
Mel
I absolutely love the first red coat! It would be such a nice addition to my ‘red’ items. Mel #BrillBlogPosts
fashion-mommy
It is beautiful, and I think the retro piece is pretty special too.x
ShoesieQ
Oh.My.God. Am loving this new (old!) Jaeger collection! I’d happily wear any one of the coats. And is it just me or is there more than a touch of the Maxmaras about much of this?
Thanks so much for this great post Fashion-mommy!
fashion-mommy
Isn’t it stunning! And yes, very MaxMara. I can see Duchess Kate wearing one of these coats.
Sara (@mumturnedmom)
That looks like a really interesting event. The clothes are fabulous, and really are timeless. #Brillblogposts
fashion-mommy
Totally agree, the whole collection was really classy. Totally gorgeous.x
Porcelina
I would have DIED and gone to heaven at this!! Being a vintage fashion lover and all. I need to get in touch with Jaeger and beg for an invite to the next preview they do, if they’ve started hauling stuff out the archives!! P x
fashion-mommy
You certainly would, the archive pieces were stunning. I loved the concept of this so much.x
Honest Mum
Love press days, I adore Jaegar and you’ll find me in the Harrogate branch often, I have a stunning vintage Jaegar dress I picked up in a vintage store too that I love! Timeless style. Thanks for linking up to #brilliantblogposts