A/W 2011 FASHION,  ad campaigns spring/ summer 2011,  Body issues,  designers,  ethical fashion,  fashion,  models,  plus size fashion,  shopping,  style

MyaBlueBeach sings an hurrah for curves.

The problem with most beach cover ups is that they do just that – they cover you up, rather than enhancing what you’ve got. For curvy girls especially, the walk from the beach to the bar is one that involves tugging at an ill-fitting kaftan that is either too tight,or far too flowing, making you appear like a Demis Roussos lookalike. So thank goodness for the Mya Blue beach collection, designed by Lindsey Brown, a women who understands how to flatter any figure.

Medina kaftan in white £80.00 MyaBlueBeach

Mya Blue Beach is a collection of kaftans, beach dresses and tunics that you will want to pack in your case this Summer, and every other Summer after that. The design, cut and the shaping make the brand unique as Mya Blue Beach’s design objective is to fit all the curves of the female body, including hips, tummies and a real bust!  Lindsey bases every design on the logic that if she can’t fit her F cup bust into a Mya Blue Beach holiday dress or beach kaftan then the average person can’t! Sizing ranges from XS to XXXL.

Safa WhitePink

I was lucky enough to get a good look at the Mya Blue Beach ranges at the recent CiCi press day at Jalouse members only club in Hanover Square. I was so impressed by the choice of cotton fabric that could be scrunched up in your suitcase and then simply hung up, ready to wear. I loved the range of colours, vibrant pinks and blues, and the ever classic white, that just looks so good against a tan. The designs are timeless and elegant, I particularly loved the Kirti dress with the gold trim, whilst the Ourika kaftan is just stunningly pretty, and is cut to once again enhance your curves.


MyaBlueBeach Kirti Dress in White and Gold £98.00
Ourika Fuschia Blue kaftan by MyaBlueBeach.com £70.00

And if the totally covetable designs haven’t already bowled you  over, Lindsey’s admirable stance on air-brushing and body image certainly will. Profiling the label to focus on a healthy body image for women, Mya Blue Beach cast a varied choice of model for their look book and campaign shots, all images released for use are never air brushed or digitally enhanced in any way. The true female allure of our stunning models is allowed to shine through. “I am very strict with my ‘no air brush’ policy, on all of our label photography , we don’t need to” adds  Lindsey “ the models look fantastic and the feedback we receive from consumers and retailers is that it’s great to see real natural  beauty.”

I love every piece from the Mya Blue beach collection, and think that these are pieces you will turn to time and time again when it comes to holiday season. For more pieces, go to the website at www.myabluebeach.com




  • CiCi PR & Events Press day – Fashion-Mommy mingles with the Celebs! (fashion-mommy.com)
  • Christina Hendricks brings more good news for Curvy girls. (fashion-mommy.com)

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