Stella’s fragrant tribute to Linda launches exclusively at Selfridges

They were one of music’s most iconic couples, the New York photographer and one-quarter of the most famous band in the world.  But in the world of Sex, drugs and rock and roll, the love of Paul McCartney and Linda Eastman was destined to be that rare thing, a romance that stood the test of time. And now, almost 14 years after Linda died from Cancer, her daughter Stella has launched a fragrant tribute to her parents love, L.I.L.Y, a beautiful eau de parfum that has launched exclusively at Selfridges this month.

L.I.L.Y was Paul’s nickname for Linda, the letters standing for Linda, I love you. Lily of the Valley was also Linda’s favourite perfume, adding double poignancy to this name. Stella herself says “It makes me think of my Mum. Her nickname from my dad was L.I.L.Y, Linda I love you.”

The perfume is the centrepiece to a ‘Stella’ takeover at Selfridges. From the 26^th January – 14^th February 2012, Selfridges is hosting “The World of Stella” throughout its flagship London store. Visitors to Oxford Street will be able to enjoy  dedicated areas and windows that celebrate the phenomenon that is the Stella McCartney brand including Stella McCartney ready-to-wear, accessories, sunglasses, lingerie, kids and an exclusive pop up store to celebrate the limited edition Adidas by Stella McCartney “My2012” collection on the ground floor. The worldwide exclusive launch of the new fragrance L.I.L.Y will be the crowning event, with the designer making a guest appearance on 8th February.

So what exactly does it smell like? Well, this is a perfume that will drag you kicking and screaming towards Spring. Lily of the Valley is often described as THE spring fragrance, with that freshness of bright mornings. But for those who like their perfumes to be less floral, there are notes of moss and amber to add an earthier tone. This makes it a very distinctive fragrance that is totally wearable every single day. Floral, yet earthy, these could be words to describe Linda McCartney herself, a perfect daughter to mother tribute.

L.I.L.Y is exclusively available at Selfridges until 14th February, going on sale nationwide on 15th February. Visit Selfridges.com for more information.

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