With London Fashion Week in full flow, it is sometimes hard to believe that an industry that is perceived to be shallow and vanity based can also be doing something good for the planet. But the 21st Century has seen the rise of recycling, re-using and sustainability when it comes to all areas of our shopping lives, and that includes fashion. We re-use out plastic carrier bags, or better style buy an eco bag, we look for organic cottons and fabrics, and there has been a push to buy British to reduce our carbon footprint. Even the most stylish of fashion parties can now be environmentally friendly, with companies like Little Cherry providing biodegradable cutlery and tableware and party supplies in the UK’.
When it comes to fashion Icons, there are a few ladies who lead the way when it comes to caring for the planet. From embracing veganism, to showcasing sustainable design on the red carpet, these ladies show that you can look amazing without it being at a cost to the planet.
When it comes to sustainable fashion, Liiva Firth is the queen of the Red Carpet. using each event to launch a green carpet assault. This years Met Gala saw her wearing a dress made from pineapple leaves, a by product of the pineapple harvest. She is also one of the founders of Eco Age, which advises big brands on how they can improve their practices to make them more environmentally friendly and sustainable.
Stella McCartney is one of fashion’s most eco conscious names. The designer, and brand, are vegetarian, and produce a wide range of vegetarian, non leather bags as a real alternative to luxury designer leather goods. The dress worn above by Livia Firth is a Stella design using organic silk, once again as part of the green carpet challenge. Stella has said about her designs:-
I design clothes that are meant to last. I believe in creating pieces that are not going to get burnt, that are not going to landfills and that are not going to damage the environment.
Natalie Portman was one of the first high profile names to show that veganism could also be applied to the red carpet. She helped to bring vegan shoe brand Beyond Skin to the forefront as a beautiful brand that showed that red carpet shoes did not have to be leather or suede, and then created her own line of vegan shoes, explaining that:-
“As a vegan, it’s been challenging finding designer shoes made of alternative materials. This collection offers a great selection without compromising quality or style.”
Even if designer labels and collaborations are out of your price range, it is easier than ever to buy into the sustainable fashion message. Charity shops and vintage fashion allow us to reuse and recycle our wardrobes, whilst there are more brands like Gudrun Sjoden who use organic fabrics and look to supporting projects in the developing world that show fashion can be a force for good.
What are your thoughts on sustainable fashion?