Following a very successful inaugural event last year, fashion is returning to the Burlington Hotel, Birmingham this summer as the Elite Fashion Show in association with Creative Media Design returns this Sunday. (24th July) The initial event last year was proclaimed as ‘The finest fashion event in Birmingham outside of the Clothes Show’ and this year the show has attracted a host of local celebrity guests including ITV presenter Sameena Ali-Khan, DJ Dan Kelly and ‘White Dee – Dee Kelly’, the breakout star of Benefits Street. There will also be incredible performances by musician Esther Turner and international dancer Shelley Anderson as well as 14 designers showcasing exclusive collections for the event including London Fashion Week and Vogue accredited designers. It promises to be a glamorous, glossy event.
The show, and the ideas and ethos behind it have been pioneered by the extraordinary Joshua Williams, who is Mr Birmingham 2015-17. The event shows that fashion and glamour can be used as a force for good, with a charity basis to the show – all proceeds are donated to leading mental health charity, ‘Mind’ and humanitarian charity, ‘Beauty with a Purpose’. The event is not-for-profit, with the standout attraction being the the midpoint of the show, which will see ‘Elite’ rebrand into ‘Express: Looking good, feeling good!’ This section, in association with Mind, will see the Elite Fashion Show models joined by people from the community with an experience of living with mental health illness. This stance of defiance is a further step in breaking the stigma that is so often attached to mental illness and those who live with it on a day to day basis, either through their own experience or that of living with someone who is suffering.
“Fashion as a whole demands perfection. With visionary designers breaking boundaries within fashion to create collections that make an impact such as Alexander McQueen, it’s no wonder the industry is high paced and high pressure. With the fashion industry often being portrayed so negatively in terms of mental health, I think it is vital to include this part in the show in order to demonstrate unity between the industry and those suffering. This set will allow real people from the community with a lived experience of mental health to gain confidence through shattering stereotypes associated with their illness in a dynamic and encouraging environment. It is a way of making a statement and saying mental health illness is nothing to be ashamed off”.
The event in association with Creative Media Design aims to elevate the status of the Birmingham fashion industry whilst giving emerging and established designers the opportunity to showcase their collections in the heart of the second city. The show is now a total sell out, and promises to be quite an event.
See you there!
Follow the Event on Instagram https://www.instagram.com/theelitefashion/