Elite Fashion Show – it’s almost time.

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Following a very successful inaugural event last year, fashion is returning to the Burlington Hotel, Birmingham this summer as the Elite Fashion Show in association with Creative Media Design returns this Sunday. (24th July) The initial event last year was proclaimed as  ‘The finest fashion event in Birmingham outside of the Clothes Show’ and this year the show has attracted a host of local celebrity guests including ITV presenter Sameena Ali-Khan, DJ Dan Kelly and ‘White Dee – Dee Kelly’, the breakout star of Benefits Street. There will also be incredible performances by musician Esther Turner and international dancer Shelley Anderson as well as 14 designers showcasing exclusive collections for the event including London Fashion Week and Vogue accredited designers. It promises to be a glamorous, glossy event.

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A total sell out!

The show, and the ideas and ethos behind it have been pioneered by the extraordinary  Joshua Williams, who is Mr Birmingham 2015-17. The event shows that fashion and glamour can be used as a force for good, with a charity basis to the show – all proceeds are donated to leading mental health charity, ‘Mind’ and humanitarian charity, ‘Beauty with a Purpose’. The event is  not-for-profit, with the standout attraction being the the midpoint of the show, which will see ‘Elite’ rebrand into ‘Express: Looking good, feeling good!’  This section, in association with Mind, will see the Elite Fashion Show models joined by people from the community with an experience of living with mental health illness. This stance of defiance is a further step in  breaking the stigma that is so often attached to mental illness and those who live with it on a day to day basis, either through their own experience or that of living with someone who is suffering.

Joshua states:-

“Fashion as a whole demands perfection. With visionary designers breaking boundaries within fashion to create collections that make an impact such as Alexander McQueen, it’s no wonder the industry is high paced and high pressure. With the fashion industry often being portrayed so negatively in terms of mental health, I think it is vital to include this part in the show in order to demonstrate unity between the industry and those suffering. This set will allow real people from the community with a lived experience of mental health to gain confidence through shattering stereotypes associated with their illness in a dynamic and encouraging environment. It is a way of making a statement and saying mental health illness is nothing to be ashamed off”.

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The event in association with Creative Media Design aims to elevate the status of the Birmingham fashion industry whilst giving emerging and established designers the opportunity to showcase their collections in the heart of the second city. The show is now a total sell out, and promises to be quite an event.

See you there!

Follow the Event on Instagram https://www.instagram.com/theelitefashion/

 

 

Style Birmingham Live 2015 – fashion fun in Brum

Last weekend saw all the glamorous people flock to Birmingham for Style Birmingham Live 2015. Held in the Gas Hall of the Birmingham Museum and Art Gallery, shows took place over the Saturday and Sunday and featured a range of outfits put together using the best of the Birmingham’s High Street and Independent names. The show was also a showcase for the newly opened John Lewis, who opened the show, and for the hit television show Peaky Blinders, which is famously set in the city in the 1920s.

Style Birmingham seems to go from strength to strength, this year it was expertly helmed by the partnership of ‘The Two Marks’ aka Mr Heyes and Mr Wright. Mark Wright showed why he is one of TVs hottest properties with his cheeky charm and personality, whilst television stylist Mark Heyes answered audience questions on fashion trends, and highlighted some of the key looks for A/W 2015. There was also hair advice from the Francesco Group

And then of course there was the fashion…

Pic: Ryan Phillips

Pic: Ryan Phillips

Pic: Ryan Phillips

Pic: Ryan Phillips

Pic: Ryan Phillips

Pic: Ryan Phillips

Pic: Ryan Phillips

Pic: Ryan Phillips

 

Pic: Ryan Phillips

Birmingham independents like Liquor Store and Disorder, were joined by M&S, Episode, River Island and Lipsy to showcase a wide range of styles and trends, suitable for all tastes and age groups. The department stores were represented in ranges from House of Fraser, Debenhams and, of course, John Lewis, which had only opened in Birmingham 2 days before the first show.

A disco tinged finale featuring roller skating on the catwalk closed the show as the models showed off their best Saturday Night fever moves. There was just time for a few photographs before we moved onto the next event, the Harvey Nichols showcase. (Which you can read about here.)

My dress for Style Birmingham Live was from Studio 8, you can read the full review here.

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*With thanks to Rewired Pr and Marketing Birmingham for the invitation.

Photo credits from show Ryan Phillips Photography.

Harvey Nichols Birmingham is taking style underground

I have been to fashion shows in the strangest of places. In shopping centres, in the middle of Department stores, in plush hotels, historic buildings and industrial abandoned spaces. All have been bold and brilliant in their own way. But I can honestly say I have never been to a fashion show held in an underground car park…until now that is.

Harvey Nichols, Birmingham, based in the cities Mailbox complex is hosting its Autumn/Winter fashion show in the most unlikeliest of locations – The Mailbox Car park! Destined to be as memorable an event as its other recent shows, the show will be taking place next Thursday evening (25th September), and with just 300 tickets available, it is sure to be a total sellout.

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The evening will kick off with a drinks reception at 7pm on the Lower Ground Level of the Mailbox. This will be followed by the catwalk show at 7.30pm. As has been the trend in recent years, the show will be a glamorous showcase for fashion’s most sought after designers, including Peter Pilotto, Stella McCartney, Dsquared2, Versace, Thakoon, Kenzo, Valentino and Christian Louboutin. Following the show, there will also be a chance to shop until 10pm with an exclusive 15% discount in store.

General Manager Richard Vickery explains why these shows really are Birmingham’s hottest ticket, saying “Our shows really have become the talk of the town, and each season we work hard to ensure we offer our guests something different to the one before. For A/W14, we will be bringing a host of our exclusive collections direct from Knightsbridge, with many of the pieces not available anywhere in the region.”

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I think the cool industrial setting will be a perfect backdrop for the season’s hottest designs, and with a LFW worthy front row, this is an occasion not to be missed. Tickets cost £15 and are available in store, via the Personal Shopping team on 0121 616 6008 or online at www.theticketfactory.com/harveynichols.