Lily and Sarah are coming to Birmingham for Lucy In Disguise launch!

The stylish television event of the year was the Channel 4 documentary ‘Lily Allen – From Riches to Rags’ which focused on Lily Allen  and her sister Sarah Owen as they set up their vintage emporium ‘Lucy In Disguise’. The documentary was fascinating as we watched through the laughter, tears, high and low points as the girls realised their vintage clothing dream. But one thing that was apparent from episode one was that these girls had amazing taste when it came to choosing vintage clothing.

Which is why I  am so excited about the Launch of the new capsule clothing collection from Lucy In Disguise, which is going to be sold through Harvey Nichols stores nationwide.  The 18 piece collection has a vintage feel, but is thoroughly modern and has been christened ‘Treasure box’. Lily and Sarah have worked to create a collection of 1930s style bias cut dresses, cute pieces in leopard prints and an amazing Bettie Page style 1950s swimsuit.  Lily told Vogue magazine  ‘After we’d launched the shop, I think we both felt that we wanted to create vintage styles with more contemporary, clean lines. Sometimes with vintage clothes the femininity can get lost – the market didn’t feel quite perfect, so that’s what we’ve worked on.’

Lily and Sarah are currently on a whistle-stop  tour of launches for the new collection, and here’s where it gets really exciting. On Wednesday 8th June, the girls will be at  Harvey Nichols, The Mailbox, Birmingham to give guests a preview of the complete collection. From 12-3pm guests will enjoy champagne and canapes whilst getting their first proper look at Lucy in Disguise ‘Treasure Box’. Tickets are strictly limited and cost £10. Call 0121 616 6000 for more details.

Style Icon of the Month-Sarah Owen

Like any fashion obsessive, I have found myself fascinated by the Lily Allen documentary ‘From Riches to Rags’ that concluded this week. This detailed the journey of Lily Allen pop star to Lily Allen vintage boutique entrepreneur as she set up her vintage fashion emporium ‘Lucy In Disguise’.

I’ve always admired Lily’s eclectic style, from her prom dresses and trainers stage right through to her Chanel Obsession, but this series proved that Lily is not the only fashionista in the Allen/Owen household. Step forward Sarah Owen. Sarah is Lily’s older half-sister, a former party girl who previously had a fractured relationship with Lily. She has glossy dark hair, cheekbones to die for and amazing personal style. Sarah is my new fashion crush, and in tribute I have named her my inaugural style icon of the month.

At the Lucy in Disguise Launch

Describing Sarah’s personal style is quite tricky. She is a lover of vintage, but does not stick to any one era or look. There are Mad Men style early 1960s fitted dresses with spiky stiletto heels, cute 1960s lace crochet style dresses with smoky Sophia Loren eyes,1970s Halston effect jumpsuits with flared legs and draping necklines. There are even nods to the 1980s with jackets that sport acres of sequins in multi coloured stripes and patterns. Sarah is able to rock each look perfectly, always looking groomed and elegant.


Sarah is the sort of girl who would wear heels, whatever the occasion, and whilst you can imagine Lily setting up a home in a rural location, you could never imagine the ultra glamorous Sarah doing that.

I thoroughly enjoyed watching From Lily Allen – From Riches to Rags, , but now it is finished I am wondering how I will manage without my Tuesday night Sarah style fix?