designers,  fashion,  independent stores,  London,  S/S 2012,  s/s 2012 fashion,  shoes,  shopping,  style

Upper Street – Creating the Perfect Shoe

Finding the perfect shoe is not always as easy as it sounds. Find the right colour, but then find the heel is too high, or too low or to narrow. Find the right style, but want a rounded toe, not a pointed one. Find the right shoe, but need it in a wider fit. Love this style of shoe, but would love it better if it was in a zebra print. Perfection can be really hard to achieve in the shoe world.

But let me introduce you to Upper Street, a company who can offer you shoe perfection, whilst allowing you to put your  Manolo Blahnik designer head on, albeit only for a short while. Upper Street allow you to design your perfect shoe. You choose everything, from the upper, colour and pattern, the toe, the heel, straps, embellishment…every shoe is totally made to order. There are literally thousands of combinations, you can find a pair of shoes for the most fussy of shoe-nista’s. You can design your own unique, totally original, bespoke shoe,  and then be wearing it within 6 weeks! was launched 20 months ago, and has recently launched a service where you can now design your own flat shoes, as well as those sumptuous heels. This is proving popular, as co-founder Julia Grinham says ‘…The fact is sometimes we all need fabulous flats!…’ You can now have fun creating a range of perfect flatties, from animal prints to glamorous glitter pumps, flats with ankle straps or cute Mary Jane’s. Everything is possible!

Upper Street also has a studio in Highbury, North London, where you can have your foot measured for a truly perfect fit, and offer a gift voucher option where you could give a friend the option to design their favourite shoe – can you think of a more fabulous birthday present?

So, what are you waiting for? You could be designing that perfect shoe…and you’re wasting precious time!


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