Wrap Up In Soji, The Super Soft And Self-Cleaning Towels

There’s nothing like wrapping up in a snuggly towel after a shower on a chilly morning. 

Unfortunately, many of our towels don’t deliver that post-shower bliss during the coldest months of the year.

Cold, cloudy, and humid conditions keep towels damp long after you use them. And by the next morning, you’re forced to dry off with a limp, musty towel that feels like a kitchen rag. 

Even worse, used towels are the dirtiest objects in your home. Their damp surfaces and dark crannies are the perfect places for bacteria to thrive. After just three days, your towels contain hundreds of times more bacteria than a toilet seat!

Luckily, there’s a new towel made to solve these grimy towel problems. Soji Towels are made with ultra-plush bamboo and are woven with antimicrobial silver. Soji are immune to bacteria, viruses, mould, fungus, and allergens. Plus, they’ll never become musty or stinky. 

And the best part? Soji are oversized and super soft, so you can enjoy a warm, snuggly towel after your shower every single morning. 

Let’s take a closer look at how Soji can keep you and your family cleaner, safer, and more comfortable this winter. 

Want to wrap up in Soji like a human burrito? Soji is now available at a special pre-order price of 50% off. Don’t miss this deal!

99.99% Germ-Free For Life

Every fibre of Soji is fused with real antimicrobial silver. Unlike other products which contain an unknown number of silver or copper flakes, Soji contains actual silver in every single thread, rendering it 99.99% effective at eliminating bacteria, viruses, mould, fungus, and allergens on contact.

But does it really matter? Are towels really that dirty? 

YES. A study published in The Daily Mail found that towels aren’t just dirty. They’re the DIRTIEST objects in your entire home. They’re dirtier than your toilet seat by hundreds of times, and nearly 1 in 7 towels carries harmful bacteria like E. coli.

Just think, You’re rubbing that bacteria-infested towel all over your body and face every day. Germs from your towel can cause illness, acne breakouts, inflammation, daytime allergies, and even COVID-19 (if an infected person uses your toilet, COVID can easily spread to your towels and survive there for 7 days).

When you use Soji, you’re guaranteed to wrap up in a fresh and totally sterile towel every morning, forever. 

No More Towel Odours

Tired of towel odours and musty smells coming from your bathroom? That’s not the natural smell of a damp towel. That’s the smell of thousands of bacteria and mould colonies growing on your towels. 


Soji do not allow mould or bacteria to grow, so odours can never develop on your towel, no matter how damp and unwashed it might be. 

Soji maintain their new-towel smell for life. 

Exquisitely Soft

The makers of Soji didn’t just set out to make a clean towel. They also wanted to make the softest towel in the world. They did this by combining traditional Japanese weaving techniques with ultra-soft bamboo fibres. 

The open-air weave practically breathes in air and puffs the towel up to a plushy extreme. It feels like getting a hug from hundreds of puppies. The bamboo fibres are much finer and smoother than cotton for a silky smooth skin feel (also great for those with sensitive skin).

To top it off, Soji are much bigger than normal towels, so you can really get your wrap on and snuggle up extra tight.

Soji are so comfy that you’ll actually look forward to leaving the shower this winter!

Hyper-Absorbent and Quick-Drying

Additional benefits of Soji’s unique weave and bamboo include extra absorbency and quick-drying power. 

Without going into detail, the Japanese weave creates interwoven loops structures that make the towel super strong but also leave lots of room for airflow. 

This airflow helps Soji to dry 3x faster than normal towels. You won’t have to deal with dampness even if you shower multiple times a day. Soji are also ideal for travel and trips to the beach or the pool. By the time you’re ready to head home, you’ll be able to put a dry towel in your bag. 

Bamboo is far more absorbent than cotton, and Soji’s plush surface contains 2x the fabric of normal towels. That means you don’t have to wipe and scrub with Soji to get dry. It practically pulls the moisture off of you.  

Save Time and Money (and the Planet)

We know you care about Mother Nature, but it doesn’t hurt to make a few quid too! With Soji, you can have the best of both worlds.

Thanks to Soji’s antimicrobial silver, you won’t have to wash it nearly as often. Normal towels need to be washed once every few days. Soji can go weeks without a wash and still be germ-free. This can save you up to 100 loads of laundry per year and £90 in utility savings. 

And get this: A set of Soji Towels only costs about £45, so you’ll actually be making money in the long run. 

By washing Soji less, you’ll also be reducing your carbon footprint massively. Doing the washing is incredibly taxing on the planet. By switching to Soji, you can reduce your footprint in the following ways:

  • 55k fewer watts of electricity
  • 150k fewer litres of water
  • 100+ fewer kilos of carbon

Not to mention, you’ll need to buy fewer towels overall, which means fewer textiles produced and less waste in landfills. 

Soji is good for your wallet, your health, and the planet.

Wrap Up in Soji for 50% Off

New towels might not seem like a necessary purchase, but when you consider that your current towels might contain E. coli and COVID-19, you might change your mind. 

Now is the time to switch out the dirtiest objects in your home for a cleaner (and more luxurious) option.

Switching to Soji is extra convenient now, as they are currently on offer during a pre-order sale event. You can take 50% off a set of Soji Towels if you order now. Soji come in multiple colours, so you can choose the set that fits your style. Once you have Soji, you won’t have to worry about clean towels ever again.

Learn more about Soji and order your towels today at

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