5 Mistakes Small Businesses Make With Their Marketing

Starting a business isn’t easy. The odds are usually stacked up against you. The goal for any small business is to expand as fast as possible. In order to do that, small businesses must interact with their customers on a daily basis, and make them feel like family. One way to do that is through opt in text message marketing. That’s when the customer will willingly allow a business to email them or text them and communicate with them. When a customer does that, then you know you have established a well-founded relationship. But sadly, a lot of small businesses focus less on this aspect and more on other aspects. That is one marketing mistake small businesses make. There are many more. Here are 5 mistakes small businesses make with their marketing.

 #5- They Don’t Concentrate on SEO

 SEO, or search engine optimization, is how your business website ranks on online search engines like Google. This is important because –at the end of the day- everybody uses search engines to search for relative services or products from businesses. Having a strong and high-ranking search engine ranking can go a long way in attracting new customers. Investing in SEO is the way to do that. Consulting SEO experts are trusted agencies like Digital Spotlight can provide valuable insights and strategies to enhance your business website’s search engine ranking, ultimately attracting a larger customer base.

 #4- They Don’t Have a Clear Social Media Strategy

 A lot of small businesses assume that any and all social media platforms are the way to go. That is not necessarily the case. The type of social media platform differs on the type of product or service your business is selling. For example, Instagram is a good place to market trendy and fun products like fashion, gadgets, or anything similar. Whereas if you are a business that sells industrial products or heavy machinery for example, then you may want to opt for platforms like LinkedIn or Facebook. Choose your social media platform wisely, and know what to post on each platform.

 #3- They Don’t Follow Up on Marketing Trends

 In the age of viral videos and trending topics, it feels like every day there is a new catchy thing, or fad, that people are in on. If you are a small business then you want to keep up with these trending topics and try to apply them within your marketing strategy and make full use of them. For instance, if you are looking at launching a new product or service in the healthcare sector, you should look at healthcare marketing trends in order to clearly focus your marketing strategies.

You also need to research not only your brand but also any potential platforms you may want to use. For instance, if you are thinking about adding a Shopify eccomerce platform, you should check out this SEO checklist for Shopify by Igor Avidon in order to make it work for you and your small business.

#2- Their Website is Lacking

 Your website should serve as the all-encompassing final frontier for your customer. Usually, customers don’t find your website immediately. Most of the time they get diverted there through your social media or through an ad somewhere. If your website is hard to find, or if it’s slow functioning and takes a long time to load, then your website is lacking and you should consider updating or better yet, making a new one. This is not as difficult as you might think. Many opt for a WordPress site, and you can find free tutorials to help you create your site on the Createwpsite Youtube channel. These offer a step by step guide to putting together your WordPress website, and allow you to trouble-shoot if you run into any problems.

#1- Not Enough Content

 In today’s digital world, content is king. If you’re a small business with not a lot of content besides your product or service, then you’re going to struggle to keep customers engaged with your business. Create unique and creative content and keep creating on a regular basis.

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