White Stuff is the right stuff – Birmingham store official launch party.

Friday saw the official launch of  the Yummy mummies fave store ‘White Stuff’ in Birmingham, and Fashion-Mommy is pleased to say that the store exceeds all expectations.

The store, in Cannongate, Birmingham, actually opened on the 22nd October, but Friday was a celebration day for the new store, with competitions, special guests and great discounts in store. In addition, a special customised routemaster bus was in Victoria Square, delighting both parents and children with its special ball pit and play area.

The official opening of the store took place at 1.00pm. The ribbon was cut by Maxine, a longtime volunteer from the Birmingham PHAB project. PHAB is an organisation that supports the integration of physically disabled and able-bodied youngsters in a variety of activities, and is the chosen charity of White Stuff, Birmingham. Maxine described White Stuff to me as ‘a clothes shop that cares about people’ and was very pleased to be associated with the store and its staff.

There were lots of things to tempt you into the amazing new store, aside from the obviously superb range of clothing. Representatives from beauty range Clarins were offering neck and hand massages and mini facials.  Kate Gover from Lahloo tea was on hand making cups of her delicious tea and offering cakes and snacks to customers as they browsed through the store. There was a cake baking competition which was judged by the  Mayor and Mayoress of Birmingham. In addition, staff were handing out vouchers for 10% discount in the store that are valid for use until December. The launch had a cool, grown up but quirky feel to it, that tied in so well with the beautiful, quirky store.

Kate Gover from Lahloo tea.

Some of the entries in the cake competition

So, what of the store itself? Well, I was taken for a guided tour of the new store by Hannah and Becky, part of the White Stuff team, who pointed out all the unusual details that are incorporated into the new store and make it so special.  The store is full of retro pieces of furniture and display areas that catch the eye. I was drawn to the vintage store mannequins, and also to the display of old 45s that were displayed on the first floor. The stairs have individually sourced antique tiles on them, whilst the lift is a tribute to all the bad taste paintings that took pride of place in many homes in the 1970’s. My eyes were also drawn to the amazing retro wall coverings that were also a reminder of the decade of Kipper ties and flares.

What an amazing lift - did your grandparents have this painting in the 1970's?

The first floor of the store has a beautiful range of scarves and knitted sock and tights that would make great Christmas presents. Birmingham is one of only nine stores in the Country that currently stocks the ‘So glad and very’ range, a range that included a stunning pompom cardigan called the Dekota knit  that I fell in love with.


The amazing Dekota Knit

The amazing changing rooms also add to the overall shopping experience. Your friends can sit and wait for you on pull down old cinema seats. There is an individual chalkboard outside each changing room where you can write the name of the occupier on. Inside each changing room, a vest and leggings are left in case you need to put something under your chosen piece of clothing. Every minor detail is thought of, to make your shopping experience leisurely. Frankly, Fashion-Mommy is in love with this store.

I spoke to Hannah and Becky from White Stuff about the store, asking them to describe White Stuff for people who are unfamiliar with the store and its clothing range. They told me that White Stuff sells lovely clothes for lovely people, good high quality items with individual details like pretty buttons and intricate stitching. However, the clothes are also stylishly practical, catering for the yummy mummy. I couldn’t agree more. White Stuff sells beautiful, wearable basics, jeans, dresses and knitwear. It is strong on style putting a new spin on classics, but also having a boho vine in its prints and textures.

If you haven’t visited the store yet, then look out for the new Christmas theme in its window displays. The Christmas theme is ‘Once upon a White Stuff…’ a spin on the Brothers Grimm fairytale theme. This will be definitely worth a look!



Why don’t you have a stylish November?

The outside of oxford street london store of T...

Image via Wikipedia

Well, Winter is almost upon us and we are moving into the Month of November. But, do not despair Fashionistas, listen to Fashion-Mommy and November could be a very stylish month. Here are some events, hints and tips for a very fashionable month.

  • Get ready to say goodbye as Topshop comes to the end of an era. Kate Moss‘s last ever Topshop collection is available from 2nd November, and it is truly fabulous.  To celebrate the last collection there are a whole range of events going on, both in London and all over the country.  On the 1st November, there is a launch party shopping extravaganza in the Oxford Circus flagship store. There will be a cocktail bar and guest dj’s, and the launch of the ranges, which include ‘Kate Iconic’, 10 sell out pieces from previous ranges, and  1 in 50, a range of exclusive pieces. On the 2nd November the collection is launched nationwide. To celebrate this, fashionista’s in London, Liverpool, Birmingham, Newcastle and Edinburgh need to look out for Topshop staff giving out special Keys, one lucky person will win the key that will lead to them winning a trunk full of iconic dresses.
  • There are a whole host of  exhibitions that are worth seeing this November. The fashion Museum in Bath has ‘The Diana Dresses’ exhibition until January. This showcases a collection of 10 dresses belonging to Diana, Princess of Wales, including some worn during royal tours of Australia and New Zealand in the 1983. Another exhibition worth checking out is the Matthew Williamson exhibition on show at Somerset House until January.  In the basement of the Topshop – Oxford Circus store, Kate Moss fans can check out the ‘Iconic Kate’ exhibition, featuring a mini retrospective of past pieces and iconic campaign imagery from Kate Moss Topshop collections.
  • If you enjoyed fashion’s big night out, Get ready for Vogue fashion’s ‘big night in’ on 1st November. Many on-line designer and high street stores are involved – offering discounts and free gifts for on-line purchases during the night. Topshop customers get the opportunity to purchase 6 pieces from the Kate Moss collection before the collection goes on sale. Check out Vogue.com for other stores/sites involved.
  • Quirky goddess Paloma Faith started her UK tour tonight. Check out her amazing voice and personal style at venues all across the country in November. As an added bonus, Eliza Doolittle will be adding the support.
  • Beg, steal or borrow tickets to see Sex and the City glamazon Kim Cattrell in Anthony and Cleopatra at the Liverpool Playhouse.(Until November 13th). Alternately, have a Sex in the City 2 night with the launch of the DVD on November 29th.
  • Visit a new store. American giant, Forever 21, launches its first UK store in the Birmingham Bullring on November 12th.Amber Le Bon is the face of the store’s UK launch and the collection is looking extremely good!  In London, the ancient shopping area of Cheapside is being revamped by ‘One New Change’, a new centre of fabulous stores and bars in the view of St Paul’s Cathedral.
  • Check out the new plus size clothing website ‘style 369.com. Clothing ranges in sizes 14-26, featuring Katherine Hamnett, Ruby Rocks and many more cool brands.
  • Check out the ‘Couture’ Cafe in West Bromwich’s much maligned but still interesting Arts centre ‘The Public’. Decide whether you like the design or think it could be Mr Blobby’s house whilst enjoying a slice of the amazing Carrot cake.
  • Get wrapped up and go see some Fireworks. Guy Fawkes night is the best excuse to show off your new winter coat, drink hot toddys and wave sparklers about. Check your local press for listings of Bonfires in your local area.
  • Visit the German Christmas market and get some unusual Christmas presents. The Market held each year in Birmingham is the largest held outside Germany. You can get a fab piece of jewellery, alpine knitwear and cute wooden toys, along with a hot chocolate with Baileys. Starts from 18th November.
  • Get ready to start queueing. Lanvin for H&M launches on November 23rd and is sure to be an instant sell out.
  • Support a charity. You could do something silly for Children in Need, visit Newlife superstore and get your Christmas party outfit, or have a major sort out of your wardrobe to make room for all those new outfits that you will buy for Christmas. You know you will feel so much better about all that shopping you do every December.

Any more ideas and events – drop fashion-mommy a line and I’ll add them to the site.

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