Streetwear Sharing the Australian Fashion Spotlight with Athleisurewear

Athleisure is not only the sole fashion trend dominating the Australian fashion scene. This time, it is now sharing the spotlight with streetwear. With more than 40% of its national population belonging to the 24 to 54 years old age bracket, Australia quickly became a lucrative market for these activewear brands. 

The streetwear clothing market in Australia is highly influenced by the 90s logomania and pop culture. In a survey conducted by Piper Jaffray, they revealed that the demand for clothes and shoes bearing the “street” aesthetics is becoming increasingly popular compared to labels like Nike, Adidas, etc. This shift was even complemented by the appointment of Off-White streetwear founder Virgil Abloh as Louis Vuitton’s new menswear’s artistic director. 

A new generation of consumers 

The rise of casual streetwear fashion was significantly influenced by the new generation of consumers that love to shop via social media. Fashion icons on Instagram like the Kardashians, have the level of influence that can make or break a particular brand. 

Most streetwear labels were launched over a couple of years ago and were lucky enough to get publicity from celebrities like Kylie Jenner, Sofia Richie, Winnie Harlow, and more. Aside from the aesthetics and functionality of their clothing lines, the endorsements of these celebrities and Instagram icons helped spiked their sales. 

In Australia, there are many retailers and smaller inner-city stores that picked up this trend. There are even archive stores all over Australia, where customers can find pieces from their past collections. With the immense popularity of the urban lifestyle, street-influenced fashion is definitely here to stay. A$AP Rocky, Kanye, and the “it” cliques of Kylie Jenner and Gigi Hadid all helped this fashion trend to flourish. 

Streetwear Collections 

Australian streetwear clothing is prolific. What is even better is that in each campaign of these Australian brands, they also feature Australia’s iconic homes, architecture, landscapes, culture, and more. The country’s coastal vibes or perfect views even became back drafts for these fashion campaigns. As the streetwear lines become more popular, people around the globe are also discovering more and more of the Australian lifestyle and sense of fashion.

Men’s streetwear style 

Nana Judy, one of the most prominent Australian streetwear brands, released its summer and fall collection for men’s streetwear, and it ultimately reflected the relaxed and comfortable Aussie lifestyle. 

For men, crew neck sweaters, basic tees, and shirt shifts dominate this season’s streetwear. When paired with premium track pants, jogger shorts, or cuff pants, one can quickly nail a street-smart, relaxed style. Meanwhile, axis shorts with a tucked tee and everyday white sneakers are also a perfect style for a daytime hangout or night time drinking spree with friends. 

Women’s streetwear style 

For women, the most dominating style this season are cropped tees paired with slip skirts, high-waist utility pants, or denim skirts. Plus, you can never go wrong with a full boiler suit or jumpsuit. Pair it with your Dr Martens’ classic boots, and you can seamlessly nail that fresh, chic look. For a night out with your girlfriends, you can go for the milkmaid dress and white sneakers combo. This simple outfit can make you party in style and utmost comfort. 

The fashion industry is ever-evolving. And as the industry shifts, people’s lifestyles and fashion sense also change. 

Author: Emma Iannarilli

Reviewed: Sealy Spinal Alignment Pillow

A good night’s sleep. We all know the benefits of getting 8 hours a night, how much better we feel and how much better we function if we have had our sleep, but for many of us, getting a full and good night’s sleep is, pardon the pun, a pipe dream. This can be for so many reasons, a struggle to wind down and switch off that leads to insomnia, or due to issues of chronic pain, which can often be worse at night.

I struggle to get to sleep due to pain. I suffer sinus issues which mean I often need to be propped up at night to help keep my airways unblocked, whilst I also suffer pain in the neck, shoulders and left arm due to Tendinitis which I have to have cortisone injections for. I often feel tired, but find sleep doesn’t come because every movement can lead to pain that wakes me up. So when I was asked to try out the new Sealy Spinal Alignment Pillow, which is said to help if you have problems with breathability and airflow, and is designed to support your head and neck, I was prepared to give it a go.

Sealy says

The Sealy Spinal Alignment pillow has a 7cm foam centre that encourages airflow and increases breathability through the night. The pillow has been designed specially to support your head and neck, by ensuring your spine is aligned perfectly while you sleep. Relieving any muscle strain, you can get a restful night’s sleep every time.

The first thing you will notice about this pillow is that it is stiffer than the average pillow, to the point that it might initially feel quite hard. This is to add the support that you need, in order to stop your head and neck from sinking (something that will leave you with pain in the morning). The shape and firmness of the pillow helps to keep you neck elevated so your airways are left clear, helping you to breathe more easily. The firmness is something you get used to fairly quickly, as the pillow does keep it’s shape, even after you have been sleeping on it all night.

I can definitely feel a difference with this pillow. I am moving around less in my sleep, probably due to the firmness (I’m no longer sinking into my pillow which made me move to try and breathe) and this helps me to have undisturbed sleep for longer. I also find that I now only need one pillow as this is quite big, I used to have to prop two or three up at a time to get some sleep.

You can find a wide range of Sealy sleep Products at


The Art of Trolling Lures

Unlike other species of fish, the tuna does not swim away from boats. Most likely, the presence of a boat attracts the tuna in the first place. So, when buying tuna lures for sale to catch fish, remember to set them within the wake near your boat. Set the lines in a staggered pattern to minimise the chances of tangles. 

Also, do not run the tuna lures past the whitewash as the fish will look for something to eat in your wake as they come up to your boat, and you will miss catching them. 

Types of Lures

Lures that are used to catch tuna are available in a variety of colours. But, you can categorise them into skirted lures, bibless minnows, and hard-bodied bibbed minnows. Each of them has a different action, appearance, and a technique for trolling. 

These lures are typically shallow running types that are designed to run straight beneath the surface and occasionally break the surface. The range begins with resin headed or small metal lures that are fitted with tinsel, vinyl, or feather skirts of about 150mm to 300mm in length. 

The majority of skirted lures work efficiently at about 8 knots, ranging from 5 to 25 meters back. It also depends on the size of the fishing boat and the number of rigs for trolling. If the weather is windier and rougher, this will cause you to use less number of rigs to reduce the risk of tangling. 

Another technique of lure trolling is by using the lures as a jig. As soon as you hook a tuna, you can increase your catch by throwing over a metal jig or letting other tuna lures to a depth of about 1 to 20 meters. 

You may trigger a fish to attack because most likely, your boat is already above a school of fish. You will want to create a disturbance by running a bigger lure with your smaller lures to entice the fish in the water. 

Buy tuna lures for sale and use the larger ones to create a bubble trail, which is referred to as a smoke trail. This process emphasizes the appearance of the lures to those bigger fish that are typically feeding deeper. As long as your lures stay in the water, you can run them as fast as possible since tuna can swim more than 25 knots.  

Colour and Size Combination

In general, you will catch a bigger fish if you use a bigger lure. There are some successful combinations when it comes to catching tuna. For example, lures that are 6″ in length in any red/white, blue/silver, and green/yellow combination are ideal for smaller tuna such as Striped and Albacore. On the other hand, 8-10″ lures are usually used for catching Yellowfin, Bluefin, and Albacore Tuna. You can easily catch White Bluefin tuna if you use purple, brown, and pink lure combinations. If you are intent on catching larger Striped Marlin or Yellowfin Tuna, then use darker colour combinations of lures in purple, black, or blue, although these fish tend to run after pink lures as well. 

There are no hard and fast rules when it comes to catching fish. If you are not successful with the tuna lures that you bought, you can always change their speed, colour, and position until you get the right balance. Or you could head over to a shop and see if they have any good tuna lures for sale.   

Author: Alice Johnson