A glittering event at Swarovski Crystallized.

The Swarovski Crystalized flagship store, on Great Marlborough Street, London, was the scene of a fabulous, sparkly party last week. This event was held as part of the 30 days of Fashion and Beauty event. And Fashion-Mommy was on hand to bring you all the gossip and pictures.

The store, for those who have never visited, is a bright and shiny palace in which to worship the beautiful Swarovski jewels. On two levels, the top floor contains a chic bar and seating area, complete with the most gorgeous silver seating I have ever seen. Each  specially invited guest was given tickets for drinks, this being sparkling Prosecco complete with raspberries and blueberries. A DJ was playing a storming set, which helped set the scene for a glamorous and fun party evening.

There was so much to do during the party. The store is filled with the most beautiful jewels that suit all tastes. I was attending with Dawn, my best friend and also a bride-to-be who  had totally fallen in love with the new Karen Millen range, which would be absolutely perfect for her upcoming nuptials. The lovely staff were very helpful in helping her to track down the earrings in question.

Bride to be Dawn on those fab seats!

I’m a magpie who has a natural attraction to sparkling things, so I was totally in my element amongst all  the glitz. With the added incentive of 15% off all purchases, and wonderful goody bags containing a Swarovski t-shirt and Benefit Cosmetic goodies, it was hard to resist spoiling yourself with a glorious piece of jewellery. I opted for the goldtone Baroque necklace, which is Oh so Pretty!

baroque necklace £54 Click to visit www.swarovski-crystallized.com


There was also fun to be had in trying on the fabulous jewellery and then playing Cover Girl on a photo-shoot set. You could choose from some of the newest pieces of Swarovski Crystallized, and then pose for your own publicity shot. Unfortunately, we didn’t take it all that seriously, as you can see from our shot below!


It was a fabulous evening that was glittering and shiny, a little bit like the crystals themselves!