As a long-time fan of La Redoute, I must admit to being a little bit ignorant when details of Ellos dropped into the inbox. I didn’t know that La Redoute had a sister, so I was really eager to take a look at what sort of things were on offer. What I found is a company that is Sweden’s number one mail-order brand with a very similar ethos to La Redoute in terms of quality and price -i.e the first is kept high even though the second is low. Browsing through the brand I made  a mental wish list of a whole host of items, including trend led pieces and…